Louis Vuitton Debuts an Exclusive Time Object for Charity and H. Moser Breaks New Ground with its Flyback Watch

Championing its decade-long association with UNICEF, Louis Vuitton leaves no stone unturned to mark this momentous occasion. This luxury fashion house has brilliantly reshaped a soccer ball into a clock, slated to be auctioned exclusively by Sotheby’s from June 9th to 18th. Proceeds from this grand auction will directly benefit UNICEF. Combining Louis Vuitton’s trunk-making heritage, La Fabrique du Temps Louis Vuitton, and the Swiss movement maker L’Épée 1839, this uniquely crafted timepiece reflects the brand’s deep association with sports.

Meanwhile, in the realm of watchmaking, H. Moser & Cie is not far behind. The Swiss luxury watch manufacturer introduced its first flyback chronograph, the Streamliner in 2020. The cushion-cased sports watch, powered by HMC 902, which offered central elapsed-seconds and minutes hands without any sub-dials, won the Chronograph Watch Prize at the GPHG. In a recent development, H. Moser & Cie reintroduces the Endeavour Flyback Chronograph watch. This time, the in-house automatic winding system is eliminated to accommodate a second time zone and date, still avoiding any sub-dials, truly breaking new ground in the watchmaking sphere.