Under the Hood with Mercedes-AMG and George Russell: A Sleek Team-Up for Limited-Edition IWC Watches
Britain’s high-speed prodigy, George Russell, known for his exhilarating performances with the Mercedes-AMG Petronas Formula One Team, displayed a change of pace in 2022 by collaborating with the International Watch Company (IWC)’s creative team. Embracing horological artistry over horsepower, this leading-edge racer helped birth two new world-class Pilot’s Watches.
The scintillating new timepiece duo — a chronograph and an automatic time-and-date piece — are born from IWC’s exclusive Top Gun collection, recognised for its tactical, contemporary military aesthetics and forward-thinking use of high-tech case materials, including ceramic, and the brand’s proprietary Ceratanium. These limited editions are set apart by an arresting contrast of black ceramic cases, blue accents, and a particulate element of intrigue: the edition size itself, limited to 1,063 pieces, notably mirroring the number 63 gracing Russell’s helmet.
05-02-2026
The watch world continuously evolves with new collaborations, innovative designs, and advanced functions that increase timepiece desirability. A genuine example is the Christopher Ward C60 Trident Lumière ‘Green Fifteen’ x Bark & Jack collaboration where personality meets passion. This union is a notable event as Adrian Barker, an influential voice in the watch world and founder of Bark & Jack, grew up around military watches and has applied his penchant for pared-back aesthetics to the creation.
05-02-2026
British Watchmakers' Day, a premier watch event in the UK, welcomed 48 brands to display and celebrate British watchmaking excellence at its third edition in 2026.
05-02-2026
Article links and mentions play a major role in enhancing a company's visibility on Google as well as AI-driven platforms.
05-02-2026
Urwerk takes horology to the celestial level with its latest creation, the UR-100V LightSpeed Ceramic, that measures time by the speed of light.
04-02-2026
As time marches on, the evolution of horological genius continues with Audemars Piguet's latest offering, the Code 11.59 Selfwinding in radiant 18k pink gold.
04-02-2026
Audemars Piguet shakes up the luxury watch landscape with its latest creation - The Neo Frame Jumping Hour, a reinterpretation of vintage designs.
03-02-2026
Discover the charm of a miniature Timepiece with Casio's G-Shock Nano DWN5600 ring watch, bringing a fresh perspective to horology.
03-02-2026
Audemars Piguet takes a significant leap with its latest Royal Oak 'Jumbo' Extra-Thin Openworked with a daring mix of metallic materials.
03-02-2026
Audemars Piguet lifts the curtain on two new models of its Royal Oak Offshore Selfwinding Chronographs, crafted in ceramics and titanium for unprecedented luxury.
03-02-2026
Immerse yourself in the refined world of conceptual timepieces with Chopard’s Zagato Lab One Concept, an embodiment of craftsmanship and innovation.
02-02-2026
In a collaborative fusion of horology expertise, Louis Vuitton and De Bethune create a modern interpretation of the 18th-century Sympathetic Clock, setting a new benchmark in timepiece innovation.
02-02-2026
Leica, the world-renowned camera manufacturer, is diving into the high-end mechanical watchmaking world with the all-new ZM 1 and ZM 2 timepieces.
02-02-2026
Renowned for pioneering compact photography, Leica now marks a hallmark transition into the world of horology.
02-02-2026
Embrace the thrill of adventure with the updated Dryden Chrono Diver; an amalgamation of classic design and modern mechanisms.
01-02-2026
In the realm of luxury sports watches, style and substance are accessible without breaking the bank. Discover five budget-friendly timepieces that exude sporty elegance.
01-02-2026
Swiss horological master Sellita ups the game with the new SW200-2 Power+, set to gradually replace the legendary SW200-1 across extensive watch collections.
01-02-2026
In a landmark partnership with the National Hockey League (NHL), Norqain releases their first official luxury timepiece - the Adventure Chrono 41mm NHL Limited Edition.
01-02-2026
In the ever-evolving landscape of indulgence, watchmakers lag when it comes to bespoke digital experiences. Could personalised online configurators be the key to transforming the luxury watch industry?
31-01-2026
A comprehensive review of the Le Forban Sécurité Mer Marseillaise watch, a response to traditionalists and innovators alike.
31-01-2026
Bells tolling in towers marked the primitive era of time-keeping, evolving into the intricate symphony of sounds emanating from contemporary timepieces.
31-01-2026
Stephen Forsey, co-founder of esteemed Swiss watch brand, Greubel Forsey, has departed from its Board of Directors.
31-01-2026
Emerging trends and timeless reliques converge at the 109th edition of Pitti Uomo, with an impressive watch-spotting scope, marking a record attendance.
31-01-2026
Delve into an in-depth examination of Isotope's Terra Maris Moonshot, a dynamic expression celebrating the British brand's tenth anniversary.
30-01-2026
Independent watchmaking is witnessing a resurrection, sparked by the arrival of incredibly creative timepieces from new names like L’Atelier Bernard.
30-01-2026
NOMOS entices watch enthusiasts to explore its 18-karat gold models of Ludwig and Tangente lines—a blend of modern horology and ancient reverence.
30-01-2026
The champion of the recent RZE Resolute 36 watch and Vancouver travel experience giveaway has been announced — it's Steve B. from Hamilton, Canada.
30-01-2026
Louis Erard, renowned for classic timepieces, surprises with the sporty Louis Erard 2340 - a standout in the crowded integrated bracelet watch sector.
30-01-2026
Despite a challenging year, the Swatch Group, Swiss watch industry giant, reports revealing financial statistics for the year 2025.
30-01-2026
In the realm of horology, few brands mirror the level of precision and devotion to original designs as Zenith does with its latest masterpiece, the Zenith Defy Revival A3643.
30-01-2026
Tom Brady, renowned NFL Commentator, turned heads at the recent NFC Championship with an opulent Aquanaut Luce timepiece from Patek Philippe.
30-01-2026
The New Era in Timekeeping: CIGA's Ground-breaking Time Cipher Watch Simplifies Exotic Complications
A tide change in the watch industry has provided watch enthusiasts with exotic complications once exclusive to the most affluent. Spearheading this change is Chinese brand, CIGA Design, with its innovative Time Cipher Watch.
29-01-2026
Highly respected for their steady and functional refinements, LÜM-TEC has revealed their 2026 watch lineup promising a harmonious blend of elegance, durability, and innovative design.
29-01-2026
An intriguing exploration of the Chopard L.U.C XP Urushi Ukiyo-e timepiece - a unique blend of exquisite craftsmanship and cultural heritage.
29-01-2026
Swiss watch exports experienced a slight decline in 2025, triggering speculation about potential difficulties on the horizon.
29-01-2026
Global watch giant, Rolex, has struck a milestone deal with professional golf league, LIV Golf, promising future opportunities in novel markets.
29-01-2026
TiCTAC pairs with watch giant Seiko to present two dial versions: gray and blue-green; sturdy, stylish, and strikingly affordable.
29-01-2026
Delving into the world of luxury timepieces, we explore the strategies of Norqain's CEO and marvel at Atelier Wen's latest striking creation.
28-01-2026
Honouring 160 years of horological excellence, Tiffany & Co. unveils the Tiffany Timer, a limited-edition luxury wristwatch, a testament to the American luxury brand's undying craftsmanship.
28-01-2026
Atelier Wen showcases cultural duality through its innovative Millésime 2025 Perception range, blending modern horological methods with Chinese traditions.
28-01-2026
H. Moser & Cie has introduced a new openworked flying tourbillon movement within its esteemed Endeavour collection, enhancing a classic with a modern twist.
28-01-2026
Vice President of Fondation Haute Horlogerie (FHH), Pascal Ravessoud, offers insightful perspectives on the future of mechanical watchmaking.
28-01-2026
The Toledano & Chan B/1.3r timepiece represents a bold divergence from conventional watch design, embodying a raw, brutalist aesthetic.
28-01-2026
MONOCHROME gears up to unveil its fifth Montre de Souscription, a continuation of their successful series of vintage-inspired, opulently crafted timepieces.
27-01-2026
AVI-8 Honors the Legacy of Tuskegee Airmen with P-51 Mustang Patriot Automatic Limited-Edition Watch
AVI-8 introduces a limited-edition timepiece celebrating the legacy of the Tuskegee Airmen and their contribution to American aviation history.
27-01-2026
Introducing the Bühlmann Decompression 02, a diving watch unlike any other. With its robust build and unique focus, it's more than just a tool – it's a statement.
27-01-2026
Presenting the fourth release from watchmaker Toledano & Chan, the b/1.3r. This watch boasts a solid gold dial set in a full-titanium case, showcasing solid craftsmanship.
27-01-2026
In an unexpected turn of events, the UK’s luxury watch market is gearing up for a sale season, offering unprecedented discounts of up to 49%.
27-01-2026
Chinese independent watchmaker, Qian GuoBiao, adds a remarkable split-seconds chronograph to his portfolio, continuing his exploration of indie horology.
26-01-2026
The annual LVMH Watch Week 2026 serves up a captivating display of unique and exquisite timepieces from prime brands within the LVMH group.
26-01-2026