The Swiss watch industry is filled with remarkable personalities and none more so than Oliver Müller. Having carved a successful career over three decades, starting at Omega before taking on executive roles at various brands including Laurent Ferrier, Müller has left an indelible mark in the world of fine horology. Currently serving as an industry consultant, his expertise has been instrumental in formulating brand strategies for renowned names such as Akrivia and Rexhep Rexhepi.
Perhaps his most public role is being the man responsible for compiling the estimates of Swiss brand revenue and volumes for the Morgan Stanley report. This report serves as the premier league table for the industry, and Müller’s insights are eagerly anticipated by enthusiasts and industry insiders alike. Despite the criticism levelled at the report, particularly by the Swatch Group, Müller stands by his calculations and the critical analysis that shapes the annual report.
25-02-2026
Drawing on its rich history and the spirit of innovation, Panerai takes a bold step in redefining luxury through the “Radiomir Viaggio Nel Tempo Experience Set”. More than just offering two spectacular watches, PAM01729 and PAM01730, this set presents a deeper connection to the brand through an exclusive four-day trip to Italy. The journey takes watch enthusiasts to Panerai’s significant sites-cum-heritage stations.
Set to commemorate the centenary of Panerai’s Piazza San Giovanni boutique in 2026, the Experience Set is a departure from former offerings that were tied to a single watch. Earlier versions focused on emblematic aspects of Panerai’s lineage such as diving, exploration, and the Italian Navy. However, in the shifting tides of the industry, these collections have now evolved to mirror contemporary partnerships, such as the Navy SEALs Submersible Flyback Chronograph PAM1402 and the Submersible Tourbillon GMT Luna Rossa Experience Edition PAM01405.
25-02-2026
Elevating horology to new heights, Swiss watchmaker Czapek introduces stunning mother-of-pearl dials to their respected Antarctique S and Promenade series.
25-02-2026
Hamilton takes the Jazzmaster Open Heart watch collections to new heights with a vibrant range of dial colours, combining classic craftsmanship with a taste for the contemporary.
25-02-2026
The G-SHOCK Nano DWN5600, Casio's thrilling take on the ring watch concept, is not just style but also substance.
24-02-2026
Get to know the Vaer G2 Meridian GMT, an economical and versatile travel accessory representing the brand's dedication to affordability and quality design.
24-02-2026
The iconic German brand, MeisterSinger, showcases an innovative revamp of its signature single-handed watches in its Panthero Jumping Hour model, celebrating its 25-year milestone.
24-02-2026
Mido has expanded their Multifort 8 One Crown collection, infusing a two-tone edition that stays true to its roots while adding rose gold-toned accents.
24-02-2026
Discover how key players in the watch industry may have slipped into revered yet restrictive echo chambers, impacting their levels of innovation and creative expression.
23-02-2026
Join the journey into the unparalleled watch vault of Marcus Stroman, the All-Star Major League Baseball pitcher and noted watch enthusiast.
23-02-2026
In a delightful collaboration, Habring² and SJX have crafted a new watch, the Chrono-Felix Medicus, as a testament to their horological artistry.
23-02-2026
Unveiling the exquisite collaboration between the thrilling Gumball 3000 rally and esteemed watchmaker Ulysse Nardin: the Freak X Gumball 3000 Edition 2.
23-02-2026
Krayon, renowned for their dedication to luxurious timepieces that capture the natural rhythms of time, introduces their elegant Anyday watch in a new rose gold edition.
23-02-2026
Brace yourselves for an exquisite collection of horological excellence, each piece elegantly designed to celebrate distinct themes.
22-02-2026
Immerse in the tough world of professional tennis, where each element must prove its resilience, while standing courtside with the Swiss luxury brand Rado at the Dallas Open.
22-02-2026
Discover the countries making strides and surges in horology, defining the heart and soul of watchmaking supremacy.
22-02-2026
In the Aleutian Islands, amidst remote nature and treacherous climate, Charlie Summerville's Rolex Submariner Date proves to be an essential tool for survival.
22-02-2026
On the occasion of its centennial, esteemed watchmaker Tudor Watch opens doors to its operational facet, showcasing just what sets it apart from its contemporaries.
21-02-2026
Accentuating the brilliance of luxury watches, the Andersen Genève Rattrapante Mondial surpasses expectations with its world-time feature and split-seconds chronograph.
21-02-2026
The United States Supreme Court ruling against President Trump's trade tariffs has promised potential relief for the global watch industry.
21-02-2026
Citizen collaborates with French custom designer, seconde/seconde/, to release a video game-inspired, limited edition Tsuyosa watch, demonstrating an impressive blend of whimsical design and sophisticated craftsmanship.
20-02-2026
Seiko teams up with HUF to reinterpret the all-time classic 1970s 'Time Sonar' Seiko watch, resulting in an intriguing timepiece that blends vintage spirit with modern panache.
20-02-2026
In preparation for its 150th anniversary in 2025-2026, Audemars Piguet has unveiled an exclusive capsule collection featuring luxury streetwear and extraordinary timepieces.
19-02-2026
Morgan Stanley's esteemed annual ranking of Swiss watch companies has been released, offering intriguing insights for 2026.
18-02-2026
Omega's solid 18K Gold Speedmaster plays a starring role on Tom Hiddleston's wrist in 'The Night Manager' Season 2.
17-02-2026
In the realm of Swiss watchmaking, Zenith hasn't received the acclaim it deserves and rumors hint at LVMH selling the brand.
14-02-2026
In collaboration with Fragment Design and retailer VA, Seiko unveils an exciting duo of limited edition Metronome quartz watches.
13-02-2026
Luxury watch brands have long opposed discounts, associating it with depreciating brand prestige. But could they be missing out on an unusual opportunity?
09-02-2026
A flurry of industry insider reports suggest that luxury conglomerate Richemont may be considering the sale of historic watchmaker Jaeger-LeCoultre.
09-02-2026
Discover the exceptional Breguet Type XX Chronographe 2075 series, celebrating the watchmaker's rich heritage in creating iconic pilot watches.
08-02-2026
In a delightful twist, renowned quartz-focused watch brands are now embracing the classic magic of mechanical timepieces.
08-02-2026
For the connoisseur seeking something different in the realm of horology, the jumping hour watch is experiencing a fascinating resurgence. Let's delve into six notable examples.
08-02-2026
Introducing the Octolune collection, Schaefer and Companions' latest artistic masterpiece that combines the brand's creativity with a new, simplified design.
07-02-2026
In the watch universe, Vostra blazes a novel path of horological creativity and amusement with their affordable ring watch, the Vostra Vesta.
07-02-2026
Donkervoort, the renowned Dutch sports car builder, takes excitement to a new level with their latest model, the breathtakingly powerful P24 RS.
07-02-2026
Immerse yourself in the captivating allure of Audemars PIguet's latest watches, including a masterfully crafted openworked perpetual calendar.
07-02-2026
MONOCHROME takes a leap into the future by introducing a game-changing AI chat system that simplifies discovering of horology-related insights.
07-02-2026
Rumours are circulating that Rolex, the prestigious Swiss watch manufacturer, could be looking to acquire Artisans de Genève, an unaffiliated timepiece customizer.
06-02-2026
Blending the best of past and present, Laco and Circula unveil their co-released ProLab watches, celebrating 170 years of shared history in Pforzheim, Germany, known as the Golden City.
06-02-2026
An insightful review comprising missed releases, industry changes, and pressing questions transforming the watch industry.
06-02-2026
Citizen's Endeavor Chrono witnesses an astounding blend of innovation and elegance, marking half a century of the brand's acclaimed Eco-Drive light-powered movement technology in a resplendent way.
06-02-2026
Breitling, the iconic Swiss aviation watch brand, steps into the world of Formula 1 with a groundbreaking deal with Aston Martin.
06-02-2026
Get ready as Niton, the historic jump-hour manufacturer, gears up for a remarkable comeback, combining timeless allure with modern aesthetics in the new 'Prima'.
06-02-2026
Swiss luxury watchmaker IWC has teamed up with F1 driver George Russell to produce two limited-edition timepieces - the Pilot's Watch Chronograph 41 and Pilot's Watch Automatic 41.
06-02-2026
Under the Hood with Mercedes-AMG and George Russell: A Sleek Team-Up for Limited-Edition IWC Watches
British F1 pilot George Russell takes the helm alongside IWC to deliver two dynamic, limited-edition watches infused with racing spirit.
05-02-2026
Exquisite German craftsmanship meets Swiss precision in DUG's Purist Typ 1 watch, offering horological sophistication at a remarkably accessible price.
05-02-2026
Jaeger-LeCoultre rekindles horological history with the fifth capsule of its Collectibles program, presenting eight exquisite vintage Reverso watches.
05-02-2026
Discover the striking addition to the world of diving watches - the Christopher Ward C60 Trident Lumière 'Green Fifteen' x Bark & Jack.
05-02-2026
Parmigiani Fleurier has unveiled the latest addition to their Tonda PF Collection - a striking Agave Blue dial.
05-02-2026
British Watchmakers' Day, a premier watch event in the UK, welcomed 48 brands to display and celebrate British watchmaking excellence at its third edition in 2026.
05-02-2026