A veritable joy to explore, the Bravur x Zwift Limited-Edition Watch signifies an exciting collaboration between the Swedish watch brand and Zwift, the innovative fitness platform. Zwift, often deemed a gamified variant of Peloton, promotes fitness with fun-filled cycling and running campaigns. Although it would not be a fitness enthusiast’s first choice, the offering is noted for its engaging appeal, especially among the fans of creative collaborations and stylish watches.
Extending beyond its original Team Heritage platform, this limited-edition creation harnesses the elegance and charm of iconic cycling team emblems. Its sleek case design mirrors racing bike structures, drawing inspiration from renowned teams such as Peugeot, St. Raphaël, Mercier, and Renault. However, the Bravur x Zwift watch transcends this heritage with a remarkable modern twist.
In a marriage of its brand ethos and the spirit of exploration, Rolex has unveiled an extraordinary boutique located at over 9,900 feet altitude on Mount Titlis in the Swiss Alps. The location is a direct reflection of Rolex’s association with mountain climbing and exploration, with the boutique housed in a refurbished 1980s telecommunication tower.
The breathtaking space, meticulously designed by world-acclaimed design firm Herzog & de Meuron, is home to the Horizon Deck, a panoramic 360-degree viewing platform that grants visitors unforgettable majesty of the Swiss mountainscape. To further elevate the experience, the tower hosts Joseph’s Restaurant, an upscale dining destination for food enthusiasts.