During a recent podcast, a panel of watch enthusiasts reported their experiences from the Geneva Watch Days. Amid recollections of oppressive heat and contrasting encounters with hospitality, the group recapped the event’s highs and lows. Among the memorable topics were the impressive craftsmanship on display, the new Grand Prix d’Horlogerie de Genève (GPHG) selections, and their opinions on brands that missed, or perhaps deliberately avoided, their invite.
Despite its peculiarities, the panel agreed Geneva Watch Days remains a key event for the industry. There’s an ongoing fascination for the watch world with Geneva, a city that both irritates and captivates its visitors in equal measure.
Since its debut in 2022, the Japanese word for strength, the Citizen Tsuyosa, has stood out in the marketplace as a dynamic and cost-effective competitor, particularly in the value proposition segment. The watch, which was originally launched with a 40mm steel case, a 3-link steel bracelet, and an entry-level yet rugged movement, has undergone extensive refinement over the years. The Tsuyosa 60 Automatic is perhaps the most comprehensive evolution of this collection, featuring a more dignified dial, an enhanced movement, and a significant boost in endurance. With the release of its smaller 37mm editions, the watch offers even higher appeal.