In what could be deemed a classic case of ‘how not to launch a product’, luxury watch label Swatch created a stir with the unveiling of their highly anticipated ‘Royal Pop’ collaboration with Audemars Piguet. The partnership announcement, coupled with a confirmed launch date, had set the stage for a major product unveiling. However, the situation swiftly spiraled out of control upon the arrival of the launch day.
The build-up was such that queues at certain stores spanned much beyond what one would expect for a yet-to-be-revealed product. The tense climate escalated into chaos, prompting the necessary cancellation of the launch and dispersing of eagerly waiting customers. In the resulting disorder, tempers flared, leading to unsavory incidents of fights and arrests.
07-06-2026
The proverb, ‘if it ain’t broke, don’t fix it,’ precisely encapsulates the essence of the lever escapement’s place in the horological sphere. Launched in 1754, it quickly became the standard for mechanical watches, and brands like Rolex and Patek Philippe have amazingly mastered movements that are accurate to a mere two seconds per day. Despite its prowess, challenges to the supremacy of the lever escapement have slowly but surely begun to emerge.
07-06-2026
Parisian watchmaker Bell & Ross unveils its third-generation square masterpiece, the BR-X3 Micro-Rotor, a symbol of horological sophistication and affordable luxury.
07-06-2026
Hailing from the heart of French watchmaking, Pequignet's Royale Paris Chronograph encapsulates the elegance of modern horology.
06-06-2026
Our trusty vintage cars are getting a new lease on life as restomod specialists recreate iconic models with modern sophistication.
06-06-2026
The bustling watch scene of Fort Worth, Texas aligns itself with the new aquatic-inspired Doxa SUB 200 II. A surprising, yet captivating fusion it surely proves to be.
06-06-2026
Introducing the Chronomaster Sport Skeleton, one of the shining stars of Zenith's lineup and a commendable response to Rolex's Daytona Chronograph.
06-06-2026
Marteau & Co., the innovative auction house known for its focus on independent watchmakers, is creating buzz with its latest 'Heat Wave' sale.
05-06-2026
Vaucher Manufacture Fleurier, a renowned Swiss movement maker, introduces their latest development, the VMF 5500, an ultra-thin, technologically upgraded micro- rotor calibre.
05-06-2026
Swiss watchmaker TAG Heuer breathes new life into its iconic Monaco collection by unveiling an ambitious model, the Monaco Speed 12. This timepiece marries high-end mechanics with racing inspiration.
05-06-2026
Fashion watch brands like Fossil, Timex, and Movado are making a surprising comeback, challenging the high-end watch industry.
05-06-2026
Captivating charisma and striking value meet in Tsar Bomba's Light Matter watch, a careful blend of luxury and affordability.
05-06-2026
Parisian brand Laps unveils the Studio Arche, a remarkable leap towards traditional watchmaking whilst retaining the brand’s artistic inclinations.
05-06-2026
In reverence of the iconic Mille Miglia, Chopard releases a new rendition of the watch celebrated as a symbol of the historic Italian road race.
04-06-2026
Evolving the craft of watchmaking, Atelier Wen reveals the Perception V3—exhibiting a fresh movement and nuanced dial colour, a reflection of their relentless pursuit of excellence.
04-06-2026
Girard-Perregaux, the prestigious Swiss watchmaker, has expanded their Laureato line with four new striking models, available in 36mm and 39mm sizes.
04-06-2026
The watch-lover's calendar has been brimming with events recently, with captivating timepieces taking centre stage at Hodinkee's Happy Hour and a special Tudor Collector meeting in Geneva.
04-06-2026
A year after changing the watchmaking game with their first in-house movement, Trilobe is innovating yet again by introducing radiant new variants of the Trente-Deux.
04-06-2026
Leading Swiss watch-maker Rado has premiered a trio of vibrantly hued, summer-toned limited editions in its DiaStar Original Skeleton range, showcasing its innovative craftsmanship.
03-06-2026
Unique, diverse, and profoundly engaging - ACIZEM Watches is revolutionizing the independent watchmaking domain with its narrative-driven collections.
03-06-2026
Step inside the legendary workshop of celebrated Swiss watchmaker, Philippe Dufour, revisited for the first time in over twelve years.
03-06-2026
Portugal's Borealis brand ventures into uncharted territories with their latest offering - a striking limited edition diver watch known as the Porto Covo Nazaré Edition.
03-06-2026
Honouring the legacy of baseball pioneer Lou Gehrig, Oris introduces a limited edition timepiece encapsulating passion, heritage and impeccable craftsmanship.
03-06-2026
Swiss watchmaker Delma signifies a transformative era in pilot's watches, unveiling the revived Commander 40mm model with a refreshed design and advanced mechanism.
02-06-2026
Experiencing the magnificence of the Citizen Attesa Platinum Shine recounts not just its sophisticated technology but also its cultural essence.
02-06-2026
Celebrating exquisite design and affordability, Dennison + Collectability launch their second edition timepiece, crafted to captivate with its daring asymmetry.
02-06-2026
From resounding gains in secondary watch markets to record-breaking wristwatch sales at Christie's, the horology industry is enjoying a robust season.
02-06-2026
Dive into the philosophy and process behind launching Aera, a new-age watch brand passionately conceptualised and materialised by co-founder Olof Larsson.
02-06-2026
Dive into the meticulous craft of the B.R.M. MK-44 watch; a testament to the art of watchmaking that integrates innovative materials into its build.
02-06-2026
The Squale 2001 Marina Militare, a dive watch with a rich history initially customised for the Italian Navy, is now accessible to the public in a limited edition design.
02-06-2026
Immerse yourself in the evolving horological narrative of AWAKE Watches, strikingly illustrated in their breathtaking Sơn Mài – Guilloché Main Collection.
01-06-2026
Audemars Piguet breathes new life into the iconic Royal Oak Offshore Chronograph, unveiling vibrant versions for summer.
01-06-2026
Audemars Piguet has revealed several bold, new iterations of their iconic Royal Oak Offshore Chronographs, guaranteed to turn heads in the horology world.
01-06-2026
Make a style statement this summer with the bolder, warmer hues as seen in Camp's Fieldtimer Manual Wind Watch.
01-06-2026
The year 2026 marks an unparalleled evolution in the specialized realm of chronograph watchmaking, with groundbreaking releases setting new norms.
31-05-2026
Explore the rich, captivating history of watchmaking in India, from the reign of imported Swiss luxury to the emergence of India's own iconic watch brands.
31-05-2026
Roger Dubuis draws Arthurian mythology into its Excalibur collection with the radiant Excalibur Lady of the Lake Sylvan Green watch for women, set to launch in 2026.
31-05-2026
The discerning aficionados from aBlogtoWatch proudly declare Jeremiah H. of East Helena, USA as the victor of their alluring Edox CO-1 Date Automatic watch giveaway.
30-05-2026
Much like finding the perfect watch, hunting for the perfect car makes for an enthralling quest. Let's delve into the lure and complexities of the Porsche 911 GT3 Touring.
30-05-2026
Once relegated to mediocre impressions, Chinese watchmaking is undergoing a spectacular transformation, showcased in the Peacock Divine Ultra-Thin Tourbillon.
30-05-2026
Versace introduces their Greca Logo Aero in a sleek and elegant design. This quartz watch boasts Italian styling with a dressy appeal and lightweight feel.
30-05-2026
Delving into horology documents a journey, granting access to watch rarities ranging from the Polerouter Super to the Louis Vuitton Monterey II.
29-05-2026
San Francisco-based watchmaker Barrelhand takes a new, engineering-focused approach to the age-old sapphire vs Hesalite debate in watchmaking, offering a ground-breaking solution for space-ready horology.
29-05-2026
Hamilton revives the iconic Khaki Field Mechanical 36mm, resurrecting the beloved 1970s navigator's watch for the U.S. Air Force.
29-05-2026
Parmigiani Fleurier celebrates its 30th anniversary by showcasing its rich heritage and unrivalled craftsmanship with a novel masterpiece — the Carillon Tourbillon.
29-05-2026
Dive into a mesmerising ocean-like ambience with Kollokium's new 'Cooler Waters' timepiece edition. A refreshing addition to its groundbreaking Projekt 02 series.
29-05-2026
The Formex Aria Manufacture Chronometer redefines innovation and class, injecting a fresh aesthetic and exceptional functionalities into high-end horology.
29-05-2026
Maroon-Meteorite Hybrid: Get Ready for NORQAIN’s Special-Edition Watch Crafted from Real Space Metal
NORQAIN has redefined luxury horology with their special-edition Maroon Wild ONE watch featuring an authentic meteorite dial.
29-05-2026
Albishorn, the young watch brand universally adored by aficionados, unveils the Type X-Graph, an imagined evolution of past horologic innovations.
28-05-2026
Jaeger-LeCoultre has revolutionized high-end horology with their latest Duomètre Heliotourbillon Perpetual, a stunning blend of meticulous engineering and superior style.
28-05-2026