While the summer heat may well make one want to hit the pause button, the watch industry is having none of it. It’s been all buzz and excitement, with key development decorating the sector’s landscape. A wave of impressive growth is washing over the secondary watch market, with prices having seen a marked increase for the third quarter running. This notable trend, which reverses years of diminishing numbers, is the first extended upswing since 2022, in what seems to be an indicator of stabilization following the post-pandemic economic turbulence.
According to insights from Morgan Stanley and WatchCharts, this healing process has affected a wide range of brands, including Longines, Patek Philippe, and Zenith. Price rises have primarily been triggered by upward trends in primary market prices, tariffs impacting U.S. watch imports, and a revived vibrancy in the pre-owned luxury watch market.
02-06-2026
In the world of horology, entering the market as a new brand can be a herculean task. But, co-founder of Aera, Olof Larsson, did just that and gives an intimate account of his exciting journey in a recent podcast conversation with Ariel Adams, founder of aBlogtoWatch. With a proven track record in the watch industry and roots in retail, Larsson shares his experiences and the vision that shaped Aera, a modern tool watch brand.
Larsson details how a serendipitous friendship from Ikepod led to the inception of Aera. He sheds light on his decision alongside co-founder Jas Minhas to introduce a fresh brand rather than resurrecting a heritage name. He discusses the challenging task of finding the perfect company name and emphasizes the importance of designing watches that reflect purpose, refinement, and a distinct personality.
02-06-2026
The Squale 2001 Marina Militare, a dive watch with a rich history initially customised for the Italian Navy, is now accessible to the public in a limited edition design.
02-06-2026
Immerse yourself in the evolving horological narrative of AWAKE Watches, strikingly illustrated in their breathtaking Sơn Mài – Guilloché Main Collection.
01-06-2026
Audemars Piguet breathes new life into the iconic Royal Oak Offshore Chronograph, unveiling vibrant versions for summer.
01-06-2026
Audemars Piguet has revealed several bold, new iterations of their iconic Royal Oak Offshore Chronographs, guaranteed to turn heads in the horology world.
01-06-2026
Make a style statement this summer with the bolder, warmer hues as seen in Camp's Fieldtimer Manual Wind Watch.
01-06-2026
The year 2026 marks an unparalleled evolution in the specialized realm of chronograph watchmaking, with groundbreaking releases setting new norms.
31-05-2026
Explore the rich, captivating history of watchmaking in India, from the reign of imported Swiss luxury to the emergence of India's own iconic watch brands.
31-05-2026
Roger Dubuis draws Arthurian mythology into its Excalibur collection with the radiant Excalibur Lady of the Lake Sylvan Green watch for women, set to launch in 2026.
31-05-2026
The discerning aficionados from aBlogtoWatch proudly declare Jeremiah H. of East Helena, USA as the victor of their alluring Edox CO-1 Date Automatic watch giveaway.
30-05-2026
Much like finding the perfect watch, hunting for the perfect car makes for an enthralling quest. Let's delve into the lure and complexities of the Porsche 911 GT3 Touring.
30-05-2026
Once relegated to mediocre impressions, Chinese watchmaking is undergoing a spectacular transformation, showcased in the Peacock Divine Ultra-Thin Tourbillon.
30-05-2026
Versace introduces their Greca Logo Aero in a sleek and elegant design. This quartz watch boasts Italian styling with a dressy appeal and lightweight feel.
30-05-2026
From vintage classics to understated modern elegance, let's explore a selection of timepieces that offer unique charm, prodigious craftsmanship, and timeless allure.
29-05-2026
San Francisco-based watchmaker Barrelhand takes a new, engineering-focused approach to the age-old sapphire vs Hesalite debate in watchmaking, offering a ground-breaking solution for space-ready horology.
29-05-2026
Hamilton revives the iconic Khaki Field Mechanical 36mm, resurrecting the beloved 1970s navigator's watch for the U.S. Air Force.
29-05-2026
Parmigiani Fleurier celebrates its 30th anniversary by showcasing its rich heritage and unrivalled craftsmanship with a novel masterpiece — the Carillon Tourbillon.
29-05-2026
Dive into a mesmerising ocean-like ambience with Kollokium's new 'Cooler Waters' timepiece edition. A refreshing addition to its groundbreaking Projekt 02 series.
29-05-2026
The Formex Aria Manufacture Chronometer redefines innovation and class, injecting a fresh aesthetic and exceptional functionalities into high-end horology.
29-05-2026
Maroon-Meteorite Hybrid: Get Ready for NORQAIN’s Special-Edition Watch Crafted from Real Space Metal
NORQAIN has redefined luxury horology with their special-edition Maroon Wild ONE watch featuring an authentic meteorite dial.
29-05-2026
Albishorn, the young watch brand universally adored by aficionados, unveils the Type X-Graph, an imagined evolution of past horologic innovations.
28-05-2026
Jaeger-LeCoultre has revolutionized high-end horology with their latest Duomètre Heliotourbillon Perpetual, a stunning blend of meticulous engineering and superior style.
28-05-2026
In homage to J. Robert Oppenheimer, an instrumental physicist of the modern era, Vostok Europe introduces Atomic Age Oppenheimer watch – a striking reflection of Oppenheimer's phenomenonal achievements.
28-05-2026
Introducing the Albishorn Type X-Graph, an exciting addition to the watchmaking world that expertly balances modern design and affordable pricing.
28-05-2026
Explore the Jaeger-LeCoultre Master Control Chronomètre series. A collection that showcases advanced technology and superb aesthetics, surpassing expectations among luxury watch enthusiasts.
28-05-2026
The Cartier Panthere Metiers d'Art Tortue watch emerges as a captivating masterpiece with rich decorative detailing.
28-05-2026
Discover the A. Lange & Söhne Lange 1 Daymatic Honeygold, an emblem of fine German watchmaking, in our in-depth review.
28-05-2026
Transcending horological boundaries, H. Moser & Cie unveils the Endeavour Flyback Chronograph Dual Time Date, a mastery of complex yet sophisticated watch design.
27-05-2026
Immerse yourself into two recent marvels in the realm of horology: Louis Vuitton's unique 'soccer ball clock', as well as H. Moser & Cie.'s feature-packed Endeavour Chronograph.
27-05-2026
Delve into the world of Vostok Europe, a watch brand that boasts an unrivalled popularity in Central Europe through its smart designing and masterful marketing.
27-05-2026
Favre Leuba unveils a remarkable comeback of their classic Harpoon model, showcasing a blend of traditional appeal and relaxed style.
26-05-2026
Sero Watch Company, a growing microbrand, has introduced its Signature collection in a bid to redefine dress watch aesthetics.
26-05-2026
David Candaux redefines horological elegance with his latest masterpiece - the DC1 Platinum Art of the Tourbillon.
25-05-2026
Reimagining heritage with refined sophistication, the Casio G-Shock MR-G MRGB2100D-2A delivers a compelling paradox of durability meeting elegance.
25-05-2026
Immerse yourself in the enigmatic world of Yoni Ben-Yehuda, a respected figure in the watch collecting arena who piques curiosity and inspires admiration.
25-05-2026
Uncover the boon of affordability without compromising style or functionality in these six remarkable timepieces, all priced below EUR 1,000.
25-05-2026
Critique arises around the perception of declining quality of luxury watches, posing questions about true craftsmanship, superior performance, and aesthetic authenticity.
25-05-2026
Serica, the French watch brand, is leading the trend towards smaller cases with their aesthetically appealing Ref. 7505 Field Chronometer.
24-05-2026
Unravelling the rich history of movement decorations in watches, from decorative symbols of splendour to technical indications of perfection.
24-05-2026
A look into how Kiwame Tokyo's unique Mune Usuki and Mune Kurotsuki watches are captivating timepiece enthusiasts amid established competition.
24-05-2026
Adventuring away from products, we delve into a unique visual narrative about Czapek & Cie's remarkable resurgence, captured through the lens of a documentary.
23-05-2026
Highlighting artisan Marco Lang's latest masterpiece, the Seven Spheres, this article delves into the intricate details of this mesmerising timepiece.
23-05-2026
Diving into the debate, this review explores the frenzy and fallout of Swatch's shocking collaboration with Audemars Piguet while giving due praise to Citizen's unassuming yet impressive new Promaster GMT.
23-05-2026
Introducing the impressive Robot Robotic One, a chronograph watch that exemplifies the pinnacle of Czech horological craftsmanship and innovative design.
23-05-2026
Hodinkee's Happy Hour, a much-anticipated horology event in New York City, makes an exciting return this May.
23-05-2026
Artisans de Genève, an independent workshop renowned for crafting personalized watches, unveils a new timepiece inspired by vintage motoring culture.
22-05-2026
Step into the world of unconventional watchmaking with Marco Tedeschi's remastered MT1.1 Tourbillon 7 Jours, redefining the idea of luxury watches.
22-05-2026
There's something distinctly mesmerising about a masterly crafted vintage watch that narrates tales of the past and upholds unblemished precision.
22-05-2026
H. Moser & Cie takes a leap into refined elegance with the Endeavour Tourbillon Skeleton. Casting a new light on classic design aesthetics, this timepiece deserves your attention.
22-05-2026