Meet the enchanting ArtyA Purity Moissanite Curvy Tourbillon, the latest offering from Geneva-based independent brand ArtyA. Founded in 2009 by Yvan Arpa, ArtyA has carved a niche for itself for its audacious use of unconventional materials to craft stunning timepieces. This time, ArtyA’s inventive journey through the materials jungle lands upon moissanite, a silicon carbide variant known for its extreme hardness and unrivaled, flashy surface often seen as a replacement for diamond in jewellery.
1st seen in the round case of ArtyA’s Purity watch for OnlyWatch, moissanite is now used in creating the complex contours of a tonneau case housing a floating tourbillon. Moissanite is a lab-grown version of an extraterrestrial mineral discovered in a meteorite crater in Arizona in 1893 by Henri Moissan. Stuff of the stars, this mineral is strikingly rare in nature but has been replicated in laboratories to get a sturdier, more durable counterpart.
24-03-2026
Back in 2011, Maximilian Büsser envisioned a space unlike conventional retail - an avenue where the world could resonate with the mechanical imagination behind MB&F. Fast forward 15 years, M.A.D.Gallery (Mechanical Art Devices), serving as the global pedestal for mechanical art, celebrates this vision with a breathtaking creation - the ML15 Helios by German artist Frank Buchwald.
Büsser’s venture that started with a unique depiction of horological machines, defying traditional norms and being equated to miniature mechanical sculptures, has transcended boundaries. M.A.D.Gallery’s vibrant journey has been graced by collaborations with an array of artists like the Japanese mechanical sculptor Chicara Nagata and creative studio Laikingland, to name a few, leading to the formation of an immersive platform for independent creators and a hub for collectors driven by mechanical storytelling. Its influence now spans beyond Geneva, marking its presence in Dubai, Taipei, Singapore, Paris, Beverly Hills, and Menlo Park.
24-03-2026
Breathe new life into a classic-brand watch, as Simon Ryan of Escapement24 offers an exciting glimpse into the Monceau Model 01's trendy inauguration.
24-03-2026
Exploring the power of collaboration, the Watch Ho & Co x Selten introduces a vibrant twist to the iconic Jui timepieces.
23-03-2026
TAOS, the innovative watchmaker, has revealed two enchanting new pieces, 'Génèse' and 'Odonata'. These watches perfectly embody TAOS’s artistry, revealing nature’s beauty in new, time-telling forms.
23-03-2026
Witness a spectacle of horological innovation as Seiko expands its Marinemaster line whilst Greubel Forsey bids adieu to the Balancier Convexe S² with limited ceramic editions.
23-03-2026
At the convergence of Zen aesthetics and advanced technology, Jony Ive and Balmuda introduces a handless travel clock, promising a tranquil experience in understanding time.
23-03-2026
Despite reports to the contrary, the global luxury watch industry is far from facing a decline. It's been a turbulent decade, but the storm is far from over.
23-03-2026
A leap in the art of horology takes form in H. Moser & Cie.'s newly released Streamliner Tourbillon Concept Ceramic Watch.
22-03-2026
Celebrate the joy of horological movement that transcends time-telling with an exclusive look at five stellar watches featuring the retrograde function.
22-03-2026
Delving into the world of watch crowns and the profound impact they have had on horology, watch crowns transcend from mere aesthetic elements to crucial components.
22-03-2026
The Bulgari Octo Finissimo Automatic watch has been an unrivalled icon of the timekeeping world for many years and it continues to enamour wearers.
22-03-2026
Ever craved owning a piece of sporting history? Ayrton Senna’s Toleman TG183B, the car that initiated his illustrious Formula 1 career, is set to go under the hammer.
21-03-2026
The independent watchmaking atelier Haute-Rive, known for its unconventional designs, has released a captivating marvel in the Honoris Meccanica watch.
21-03-2026
Inviting Depth and Precision: Peacock Witness Tourbillon Defines Affordable Luxury in Haute Horology
Affordability meets luxury as the Peacock Witness Tourbillon watch reveals the state of Chinese watch manufacturing at its highest.
21-03-2026
Infusing fashion with horology, the J. Press x Bamford London B80 limited edition watch is a playful tribute to Ivy League style, showcasing unique design and precision craftsmanship.
21-03-2026
Join us on a journey to Bretagne, France, as we explore 'Volumes', an intriguing creation of indie watchmaker Simon LeFrancois.
20-03-2026
Unpack the horological excellence of historic timepieces such as the Rolex Daytona 'Inverted Six', The Cartier Tortie Monopoussoir, and the Omega Chronographe De Ville Sport.
20-03-2026
RZE's latest release, the Resolute Type A, breathes modern life into the timeless design of the Type A pilot's watch.
20-03-2026
As an enchanting new tradition, watch enthusiasts gather at Watches of Switzerland, SoHo, for an informal yet intriguing meet-up.
20-03-2026
Omega has celebrated a grand reopening in Austin's Domain Northside district, underscoring the brand's commitment to its Texas clientele.
20-03-2026
Renowned watchmaker King Seiko leaps into a new era with its striking King Seiko VANAC Titanium Collection, releasing three captivatingly bold models.
19-03-2026
Awake, the Paris-based watch brand, adds a fresh hue to its Son Mai collection, introducing the enchanting ‘Atlantis Blue’ limited edition.
19-03-2026
Christopher Ward, a prominent British watchmaker, expands its portfolio, presenting the innovative Calibre CW-002 and C63 Sealander True GMT watch.
19-03-2026
2026 will mark Citizen Watches' golden jubilee of introducing light-powered timepieces. To honour the milestone, the renowned Japanese brand presents the Eco-Drive Photon Collection.
19-03-2026
The acclaimed Finnish independent watchmaker, Juha Eskola, once again showcases his evolving skills with his latest masterpiece, the N2 Moonphase.
19-03-2026
In a revered transition, Wei Koh, publisher, entrepreneur, filmmaker and journalist, becomes President of the GPHG Jury for 2026.
18-03-2026
In the vast sea of high-end horology, Doxa dive watches have emerged triumphant, riding the waves of premiumization while keeping costs within reach.
18-03-2026
The Delma Shell Star watch range has gotten a welcome makeover. Now available in a sleek 41mm design, the fan-favourite range is more accessible than ever before.
18-03-2026
UNIMATIC, the Milan-based watchmaker presents a unique exploration of its design DNA in its Modello Cinque U5S-BLN, a limited-edition, high-end field watch that is as intriguing as it is stealthy.
18-03-2026
Greubel Forsey brings its iconic Balancier Convexe S² collection to a grand finale with two final exquisitely designed editions in black and white ceramic.
18-03-2026
Beloved for its affordability and versatile design, Tissot's iconic Visodate watch collection is making a triumphant return.
17-03-2026
In an era of mass-produced, often indistinguishable timepieces, the De Rijke & Co. Capri shines as a uniquely intriguing reinterpretation of the rectangular dress watch.
17-03-2026
Esteemed German watchmaker Marco Lang who established his eponymous brand in 2020, presents an impressive second installment, 'The Seven Spheres', featuring a complex seven-axis central tourbillon.
17-03-2026
In recent years, several watches featuring comic-inspired designs have hit the market. The most recent addition comes from an exciting collaboration between Casio G-Shock and renowned graphic artist Joshua Vides.
17-03-2026
Globally renowned for their ingenuity and artistry, British watch brands congregated for the sensational British Watchmakers' Day 2026.
17-03-2026
Beatrice Goasglas, former President of TAG Heuer Americas, is rising to the rank of CEO at TAG Heuer as of May 1, 2026.
17-03-2026
Dive into the captivating aura of the Doxa SUB 200 Grande Roma, a convergence of vintage aesthetic and modern technology.
17-03-2026
Citizen launches the Promaster Navihawk A-T, a robust and captivating piece echoing the mesmerizing colors of the Northern Lights, designed for the adventurous pilots.
16-03-2026
Independent Geneva-based brand Akhor redefines elegance and innovation with the launch of its Lumière Blanche Editions watches.
16-03-2026
This deep-dive explores the intriguing role of the Chief Executive Officer (CEO) in the watch industry and their impact on shaping an iconic brand.
16-03-2026
Artificial intelligence can reach new heights but would it ever replace the finesse of human touch in the luxury goods industry?
15-03-2026
Diving into the world of chronograph watches, we showcase six under-40mm models, which despite their size, pack quite a punch.
15-03-2026
While watch cases are generally designed to be air-tight, some are surprisingly filled with oil. Dive into the horological world to understand why.
15-03-2026
Immerse yourself in the refined world of Girard-Perregaux's ultra-luxury triple-axis tourbillon watch, fusing artistry with innovative precision.
15-03-2026
Step Aside, Land Rover and G-Wagon: Introducing Mercedes-Benz's Indomitable Unimog Luxury Show Truck
Mercedes-Benz has outdone itself by launching the ultimate luxury off-road vehicle – the Unimog Luxury Show Truck.
14-03-2026
Bridging automotive design and luxury watchmaking, Chopard releases an avant-garde concept watch. The Chopard Zagato Lab One Concept puts a racing car on your wrist.
14-03-2026
The newest game-changer from IWC introduces Ceratanium to the quintessentially elegant Portugieser Chronograph, promising sturdiness without compromising on finesse.
14-03-2026
Jiro Katayama, Tokyo's one-person watchmaking atelier, reveals another creation that marries the future with the industrial - the Otsuka Lotec No. 8.
14-03-2026
Beaubleu, an avant-garde French watchmaker, partners with Monnaie de Paris, the historic French national mint, unveiling unparalleled watches with a unique take on dial design.
13-03-2026