Exploring the Pastel-Coloured Luxury of TAG Heuer's New Extension of its Iconic Formula 1 Collection
Just a week post Watches & Wonders 2026, TAG Heuer unveiled an expansion to its well-received Formula 1 series. Introducing five new pastel models, the latest offerings elegantly embody the brand’s luxury ethos whilst adding a pop of colour to this timeless line. The price may reflect the prestigious TAG Heuer name, but buyers are also paying for an updated interpretation of the original 1980s models. As the TAG Heuer Formula 1 Solargraph 38mm Pastel Collection shows, even entry-level can be synonymous with sophistication.
The new collection diverges from the legacy 36mm quartz movement models, instead adopting a larger 38mm blueprint and replacing the battery-powered quartz calibers with light-powered movements from La Joux-Perret. This innovation maintains the chameleon nature of the ‘80s models, while ensuring the watches don’t seem too petite for modern tastes.
Rekindling the ‘établissage’ system of late 18th-century watchmaking in the Vallée de Joux, Audemars Piguet has introduced the Atelier des Établisseurs. An exciting project, this initiative crafts new paths for the brand to create remarkable watches using time-honoured traditional crafts. As an enterprise, this project has dual purposes – fostering creativity and collaboration, while preserving indispensable artisanal proficiencies. The three remarkable creations unveiled during Watches & Wonders 2026 illustrate this collaborative spirit. The Atelier des Établisseurs is deeply inspired by the historic établissage system, which was a decentralised industry based on division of labour adopted by Swiss watchmakers.