ArtyA’s latest masterpiece, intriguingly named ‘Purity Stairway To Heaven Wavy HMS Sapphire Iridescent’ is a timepiece that demands attention and respect. Despite its intricate title, this wristwatch radiates stunning simplicity and clarity when fastened on the wrist, a testament to the Geneva watchmaker’s craftsmanship.

ArtyA deliberately intertwines variety into their craftsmanship. ‘Purity’, one of their brand pillars, refers to the uniqueness of their transparent cases and the allure of their openwork movements. However, the concept remains an enigma, as not all Purity models come in transparent cases and many other ArtyA watches also feature similar designs.

The name ‘Stairway To Heaven’ may not hold any explicit horological significance, yet it emanates an undeniable aura of rock & roll, specifically hinting at one of Led Zeppelin’s classic hits. Meanwhile, ‘Wavy’ refers to the distinct case design that evokes the capricious beauty of ocean waves.