In the modern era of watchmaking, a trend has emerged, which can aptly be termed as the ‘microbrand era’. This trend has democratised the watch manufacturing industry, giving birth to numerous brands in places unanticipated. This trend can be clearly observed with the emergence of Borealis, a homegrown brand from Portugal, known for their meticulous design and risk-taking capabilities. Based just outside Lisbon, Borealis has built an incredible catalog of watches that pay homage to Portugal’s rich seafaring history.
03-06-2026
Oris has once again made horological waves with the introduction of its limited edition Lou Gehrig timepiece. Inspired by the legacy of this iconic baseball player, the watch, belonging to the renowned Big Crown Pointer Date line, seamlessly blends athletic history with horological precision. The distinct design and craftsmanship render this model a rightful heir to the illustrious Oris Big Crown lineage, which was initiated in 1938, renowned for its large crown operable while wearing gloves.
Building upon the legacy of the brand’s previous baseball-themed watches – the Roberto Clemente and Hank Aaron limited editions— this Lou Gehrig version further illustrates Oris’ commitment to significant causes, with proceeds supporting the Lou and Eleanor Gehrig Family Foundation.
03-06-2026
Swiss watchmaker Delma signifies a transformative era in pilot's watches, unveiling the revived Commander 40mm model with a refreshed design and advanced mechanism.
02-06-2026
Experiencing the magnificence of the Citizen Attesa Platinum Shine recounts not just its sophisticated technology but also its cultural essence.
02-06-2026
Celebrating exquisite design and affordability, Dennison + Collectability launch their second edition timepiece, crafted to captivate with its daring asymmetry.
02-06-2026
From resounding gains in secondary watch markets to record-breaking wristwatch sales at Christie's, the horology industry is enjoying a robust season.
02-06-2026
Dive into the philosophy and process behind launching Aera, a new-age watch brand passionately conceptualised and materialised by co-founder Olof Larsson.
02-06-2026
The Squale 2001 Marina Militare, a dive watch with a rich history initially customised for the Italian Navy, is now accessible to the public in a limited edition design.
02-06-2026
Immerse yourself in the evolving horological narrative of AWAKE Watches, strikingly illustrated in their breathtaking Sơn Mài – Guilloché Main Collection.
01-06-2026
Audemars Piguet breathes new life into the iconic Royal Oak Offshore Chronograph, unveiling vibrant versions for summer.
01-06-2026
Audemars Piguet has revealed several bold, new iterations of their iconic Royal Oak Offshore Chronographs, guaranteed to turn heads in the horology world.
01-06-2026
Make a style statement this summer with the bolder, warmer hues as seen in Camp's Fieldtimer Manual Wind Watch.
01-06-2026
The year 2026 marks an unparalleled evolution in the specialized realm of chronograph watchmaking, with groundbreaking releases setting new norms.
31-05-2026
Explore the rich, captivating history of watchmaking in India, from the reign of imported Swiss luxury to the emergence of India's own iconic watch brands.
31-05-2026
Roger Dubuis draws Arthurian mythology into its Excalibur collection with the radiant Excalibur Lady of the Lake Sylvan Green watch for women, set to launch in 2026.
31-05-2026
The discerning aficionados from aBlogtoWatch proudly declare Jeremiah H. of East Helena, USA as the victor of their alluring Edox CO-1 Date Automatic watch giveaway.
30-05-2026
Much like finding the perfect watch, hunting for the perfect car makes for an enthralling quest. Let's delve into the lure and complexities of the Porsche 911 GT3 Touring.
30-05-2026
Once relegated to mediocre impressions, Chinese watchmaking is undergoing a spectacular transformation, showcased in the Peacock Divine Ultra-Thin Tourbillon.
30-05-2026
Versace introduces their Greca Logo Aero in a sleek and elegant design. This quartz watch boasts Italian styling with a dressy appeal and lightweight feel.
30-05-2026
From vintage classics to understated modern elegance, let's explore a selection of timepieces that offer unique charm, prodigious craftsmanship, and timeless allure.
29-05-2026
San Francisco-based watchmaker Barrelhand takes a new, engineering-focused approach to the age-old sapphire vs Hesalite debate in watchmaking, offering a ground-breaking solution for space-ready horology.
29-05-2026
Hamilton revives the iconic Khaki Field Mechanical 36mm, resurrecting the beloved 1970s navigator's watch for the U.S. Air Force.
29-05-2026
Parmigiani Fleurier celebrates its 30th anniversary by showcasing its rich heritage and unrivalled craftsmanship with a novel masterpiece — the Carillon Tourbillon.
29-05-2026
Dive into a mesmerising ocean-like ambience with Kollokium's new 'Cooler Waters' timepiece edition. A refreshing addition to its groundbreaking Projekt 02 series.
29-05-2026
The Formex Aria Manufacture Chronometer redefines innovation and class, injecting a fresh aesthetic and exceptional functionalities into high-end horology.
29-05-2026
Maroon-Meteorite Hybrid: Get Ready for NORQAIN’s Special-Edition Watch Crafted from Real Space Metal
NORQAIN has redefined luxury horology with their special-edition Maroon Wild ONE watch featuring an authentic meteorite dial.
29-05-2026
Albishorn, the young watch brand universally adored by aficionados, unveils the Type X-Graph, an imagined evolution of past horologic innovations.
28-05-2026
Jaeger-LeCoultre has revolutionized high-end horology with their latest Duomètre Heliotourbillon Perpetual, a stunning blend of meticulous engineering and superior style.
28-05-2026
In homage to J. Robert Oppenheimer, an instrumental physicist of the modern era, Vostok Europe introduces Atomic Age Oppenheimer watch – a striking reflection of Oppenheimer's phenomenonal achievements.
28-05-2026
Introducing the Albishorn Type X-Graph, an exciting addition to the watchmaking world that expertly balances modern design and affordable pricing.
28-05-2026
Explore the Jaeger-LeCoultre Master Control Chronomètre series. A collection that showcases advanced technology and superb aesthetics, surpassing expectations among luxury watch enthusiasts.
28-05-2026
The Cartier Panthere Metiers d'Art Tortue watch emerges as a captivating masterpiece with rich decorative detailing.
28-05-2026
Discover the A. Lange & Söhne Lange 1 Daymatic Honeygold, an emblem of fine German watchmaking, in our in-depth review.
28-05-2026
Transcending horological boundaries, H. Moser & Cie unveils the Endeavour Flyback Chronograph Dual Time Date, a mastery of complex yet sophisticated watch design.
27-05-2026
Celebrating philanthropy and ingenuity, Louis Vuitton and H. Moser have introduced eye-catching timepieces showcasing their crafting skills and design flair.
27-05-2026
Delve into the world of Vostok Europe, a watch brand that boasts an unrivalled popularity in Central Europe through its smart designing and masterful marketing.
27-05-2026
Favre Leuba unveils a remarkable comeback of their classic Harpoon model, showcasing a blend of traditional appeal and relaxed style.
26-05-2026
Sero Watch Company, a growing microbrand, has introduced its Signature collection in a bid to redefine dress watch aesthetics.
26-05-2026
David Candaux redefines horological elegance with his latest masterpiece - the DC1 Platinum Art of the Tourbillon.
25-05-2026
Reimagining heritage with refined sophistication, the Casio G-Shock MR-G MRGB2100D-2A delivers a compelling paradox of durability meeting elegance.
25-05-2026
Immerse yourself in the enigmatic world of Yoni Ben-Yehuda, a respected figure in the watch collecting arena who piques curiosity and inspires admiration.
25-05-2026
Uncover the boon of affordability without compromising style or functionality in these six remarkable timepieces, all priced below EUR 1,000.
25-05-2026
Critique arises around the perception of declining quality of luxury watches, posing questions about true craftsmanship, superior performance, and aesthetic authenticity.
25-05-2026
Serica, the French watch brand, is leading the trend towards smaller cases with their aesthetically appealing Ref. 7505 Field Chronometer.
24-05-2026
Unravelling the rich history of movement decorations in watches, from decorative symbols of splendour to technical indications of perfection.
24-05-2026
A look into how Kiwame Tokyo's unique Mune Usuki and Mune Kurotsuki watches are captivating timepiece enthusiasts amid established competition.
24-05-2026
Adventuring away from products, we delve into a unique visual narrative about Czapek & Cie's remarkable resurgence, captured through the lens of a documentary.
23-05-2026
Highlighting artisan Marco Lang's latest masterpiece, the Seven Spheres, this article delves into the intricate details of this mesmerising timepiece.
23-05-2026
Diving into the debate, this review explores the frenzy and fallout of Swatch's shocking collaboration with Audemars Piguet while giving due praise to Citizen's unassuming yet impressive new Promaster GMT.
23-05-2026
Introducing the impressive Robot Robotic One, a chronograph watch that exemplifies the pinnacle of Czech horological craftsmanship and innovative design.
23-05-2026