Backes & Strauss, a renowned London watch and diamond house, has crafted a unique partnership with professional tennis player, Elina Avanesyan. This alliance is set to showcase a brilliant intertwining of sports, jewellery, watchmaking, and heritage, anchored by a shared Armenian identity. This goes beyond a simple ambassador partnership, as the elegantly athletic Elina Avanesyan is to serve as the face of the brand’s epitome of elegance - the Piccadilly Mayfair 33 collection.
The collaboration set to result in a distinctive ‘Elina for Backes & Strauss’ collection, draws inspiration from Avanesyan’s personal journey, her rich Armenian heritage, and the grace intrinsic to the sport of tennis. The forthcoming line up aims to combine these influences with Backes and Strauss symbiotic and longstanding emphasis on sublime diamond craftsmanship.
24-09-2026
Breguet, a brand historically renowned for classic designs, has given a contemporary facelift to its Marine 5517 and Marine Chronograph 5527 models. Presenting itself as more than just a manufacturer of traditional timepieces, Breguet also offers sports-inspired collections. One such line is The Marine, a tribute to the time when founder Abraham-Louis Breguet was designated as the ‘Watchmaker to the French Royal Navy’. Since its first launch in the late 90s, the Marine collection has been reliving these historic sentiments and moments.
24-09-2026
Rolex takes a revolutionary step in horology with its 2023 Perpetual collection, featuring the formidable 7100 caliber series and an open-back design.
24-09-2026
Swiss watchmaker Formex revisits its well-loved timepiece collection with an aeronautical twist. The result is the Formex AirField - a seamless blend of tradition, innovation, and adventure.
24-09-2026
Frederique Constant, a renowned Swiss watchmaking brand, celebrates the French Foreign Legion's unyielding spirit with two exclusive, limited edition timepieces.
24-09-2026
Nivada Grenchen celebrates its centenary with the exquisite F77 MKII, boasting natural stone dials and a powerful La Joux-Perret G101 movement.
23-09-2026
As summer wanes and autumn beckons, a retrospective glance at the timepieces that made their mark during the brighter days has been curated.
23-09-2026
Dive into the captivating world of Nivada Grenchen's Autochron Mecaquartz, a vivid mix of timeless charm and contemporary details done to perfection
23-09-2026
Take a historical journey into the world-renowned Saxon town of Glashütte, paying special focus on its prominent watchmaker, Tutima Glashütte. From its roots to its contemporary triumphs, the journey tells an awe-inspiring tale.
22-09-2026
Dive into the artistry of horology, as renowned brands Panerai and Marathon unveil their latest offerings, each embodying distinctive innovation and timeless appeal.
22-09-2026
Discover the legacy and inherent artistry of the Panerai Luminor Tourbillon GMT Titanio PAM01784, an amalgamation of cutting-edge in-house movement, skeletonised mechanics and sophisticated aesthetic.
22-09-2026
Immerse in the narrative of the unmistakable Doxa SUB 200 T-Graph II, a paradox in horology that defies the norms with its unique aesthetic and performance.
22-09-2026
Swedish watchmaker GoS and designer Martin Key reunite to push horological boundaries in a provocative new watch series, the GoS x Martin Key 2026 Edition.
21-09-2026
Explore the H. Moser & Cie. Off-Grid, an ambitious experiment that reimagines entry-level luxury timekeeping.
21-09-2026
Discover how Jack Mason is challenging the horological norms through their latest Canton Day-Date design, bringing together refined aesthetics, American assembly, and traditional calendar intricacy.
21-09-2026
Iconic Swiss watchmaker H. Moser & Cie has unveiled its newest edition timepieces, the Off-Grid collection, showcasing horological innovation with a dash of cheeky humor.
21-09-2026
Dive into a world where exceptional timekeeping meets sophisticated globetrotting with six of the finest conceptualised travel watches.
21-09-2026
In a innovative crossover, Hamilton is returning to the gaming world with the new Khaki Field Mechanical 38mm watch, set to appear in the popular franchise, 'Call of Duty'.
20-09-2026
They say time waits for no one. In the world of horology, nobody understood this better than the early American watchmakers whose innovations revolutionised the age-old craft.
20-09-2026
Presenting the Luminox Pacific Diver Official Force Blue Watch - a symbol of Luminox's commitment to marine conservation in collaboration with Force Blue.
20-09-2026
Chronoswiss adds a dazzling touch of colour to its unconventional Neo Digiteur series by introducing pastel-toned limited editions.
19-09-2026
In a world obsessed with high-performing supercars, the Wells Vertige emerges as a refreshing antidote, celebrating simplicity, passion, and soulful driving.
19-09-2026
Tudor's Northflag, a successor to the North Flag, is reborn with a GMT function and several key improvements, six years after its predecessor's discontinuation.
19-09-2026
Dive into the timeless essence of a light-powered beauty - the Citizen L Rainell Ladies’ Watch, a blend of style and functionality.
19-09-2026
Immerse yourself in a captivating journey through the intricate universe of vintage horology with charming picks of the week.
19-09-2026
The Straum Expedition, a glorious testament to outside adventures, is making waves for encapsulating the ephemeral lure of nature within the confines of a wristwatch.
19-09-2026
Embrace the distinctive appeal of Glashütte Original as it reinvents the 70s line, merging Teutonic build quality with a refreshing touch of audio-inspired aesthetics.
18-09-2026
Singer Reimagined, a renowned independent watch brand, rolls out its 1970 DualTrack, pioneering a new collection inspired by the geometry of '70s design.
18-09-2026
Czapek's Promenade collection has a captivating addition - the 'Promenade L’Écume des Jours', a tribute to Boris Vian’s 1947 French novel.
18-09-2026
The emerging brand, Oliver Gallaugher, surprises with its unassuming Deep Space Blue watch, replete with outstanding features and fine craftsmanship.
18-09-2026
As the latest iterations of Apple's high-tech timepieces, the Apple Watch Series 12 and Ultra 4 retain classic designs while debuting exciting new features.
18-09-2026
In a profound marriage of watchmaking artistry and cultural heritage, Studio Underd0g and Ahmed Seddiqi draw inspiration from the Gulf to create the captivating 03SERIES Chan3ad watch.
18-09-2026
Respected design house Ikepod dares to challenge its hallmark circular aesthetic with an innovative rectangular design, unveiling the Minipod watch.
17-09-2026
Esteemed Japanese watchmaker, Hajime Asaoka, introduces a new limited-edition Calendrier from his Kurono Tokyo brand with a stunning Saxe Blue dial.
17-09-2026
Delve into the enchanting world of the Chopard Happy Diamonds Heritage watch, a revamp of the hypnotic original 1976 men's wristwatch.
17-09-2026
An intimate glimpse of Geneva Watch Days 2026: A domain of discovery with more than 400 new releases
Reliving the reconnection of the watchmaking industry at Geneva Watch Days in 2026, an encounter surrounded by friends and innovation.
17-09-2026
Unveiling a Luminary Finale: Kollokium Closes its Projekt 01 with the Distinctive Luminous Variant H
Bidding adieu to the first chapter of its indomitable journey, Kollokium presents the radiant climax of its Projekt 01 range: Variant H.
17-09-2026
Gerald Charles offers a fresh interpretation of the Masterlink model with their latest limited-edition release, showcasing traditional hand craftsmanship at its finest.
16-09-2026
In its latest partnership with renowned artists, Hublot has joined forces with American artist Jeff Koons to create the Classic Fusion Balloon Dog watch.
16-09-2026
Audemars Piguet announces a pioneering collaboration with tennis icon Serena Williams, debuting the Royal Oak Selfwinding Chronograph 'Serena Williams' Limited Edition.
16-09-2026
Delve into the captivating world of Kiwame Tokyo, a rapidly climbing star in the realm of horology with its striking timepieces.
16-09-2026
The long-awaited Rolex Perpetual Padellone has finally made its grand entrance, flaunting an impressive instantaneous annual calendar with moonphase, a nostalgic design and unmatched technical prowess.
16-09-2026
German watch manufacturer, MeisterSinger, unveils a special edition timepiece marking Route 66's centenary, inspired by open road travel and the iconic Ford Mustang.
15-09-2026
Iconic watchmaker Victorinox takes a leap into the future, revealing a range of modernized Maverick watches featuring a new style and case size.
15-09-2026
Brimming with intrigue, the recent Sotheby's Hong Kong watch auction season captivated watch enthusiasts, collectors, and investors across the globe.
15-09-2026
Unpack the highs and lows from recent episodes of aBlogtoWatch Weekly - from watch industry drama to emerging trends.
15-09-2026
Citizen's Tsuyosa 60 Automatic, following its successful launch in 2022, is now available in a more versatile 37mm size, showcasing a dash of additional elegance.
15-09-2026
Landmark horological classics return, as Benrus unveils the Type 3X and Victorinox reinvents its iconic Maverick.
14-09-2026
Introducing Venezianico Redentore Levius, the perfect embodiment of Italian elegance and revolutionary design, combining lightweight titanium with unparalleled artistry.
14-09-2026
Luxury meets optical illusion as watch enthusiasts get captivated by the Bulgari Octo Finissimo Dazzle watch, the latest addition to the Octo Finissimo range.
14-09-2026