In a strategic move, Chicago-based watchmaker Oak & Oscar has partnered with the U.S. Men’s Curling Team, proving that sports endorsements can offer a great return on investment, and unveiling the effectiveness of brand partnerships in the sporting world. The partnership began back in 2022 and with this year’s event, the watchmaker continued its momentum by adorning the wrists of the curling team with the brand’s Humboldt GMT timepieces. This visible display offered a different approach to brand promotion, setting itself apart from other high-profile sporting events where athletes are only in the limelight for mere minutes.
06-03-2026
The name De Rijke & Co. might just be the next big thing in the horology world. The Dutch independent watchmaker has recently unveiled the Amalfi Series 2, a reincarnation of vintage aesthetics and modern time-keeping precision lined with a profound respect for automotive design. This series is the brainchild of founder Laurens De Rijke, who envisaged a watch specifically designed for driving.
The first striking feature of the Amalfi Series 2 is its unusual rotatable case which can be turned 90 degrees to maintain an upright position while driving. Alongside this practical innovation, the watch series embraces the automotive theme through its fascinating dial designs, meticulously developed in collaboration with British automotive illustrator Guy Allen. Each dial serves as an enamel miniature artwork, representing some of the most iconic cars of their time.
06-03-2026
Meet the Impresario 12, the flagship watch winder from Enigwatch, which caters to collectors' daily needs.
06-03-2026
Delve into the intricate details and exceptional artistry of the Louis Vuitton Escale Au Mont Fuji Pocket Watch.
06-03-2026
Depancel's unique connection to the world of automotive has culminated in the unveiling of the striking Série R01 Depancel x DAMS Lucas Oil Limited Edition watch.
05-03-2026
Hodinkee Insurance, a renowned entity in the horology world, once again confirms its participation in the upcoming Windup Watch Fair in Dallas.
05-03-2026
Meet the Parmigiani Fleurier's newest addition to their Tonda PF collection, the elegant and subtly luxurious Tonda PF Automatic 36mm Alta Rosa.
05-03-2026
Kurono, under the leadership of Hajime Asaoka, introduces a breakthrough in diving watch design, featuring a pioneering two-case construction.
05-03-2026
Celebrated actor Aldis Hodge is seen in the acclaimed crime thriller 'Cross' adorned with a rare, vintage Urban Jürgensen Reference 2 timepiece.
05-03-2026
Immerse yourself in the gripping story of the Ollech & Wajs OW MK-102, a significant reissued timepiece reflecting a rich military history.
04-03-2026
Introducing the Slim d’Hermès Squelette Lune watch, Hermès once again draws the admirable gaze of horologists and collectors alike.
04-03-2026
Introducing the Serica Ref. 6190 TDM, an incredible timepiece inspired by Thailand and a new take on the famed California dial.
04-03-2026
Traditional watchmaking, an elegant dance of craftsmanship and artistry, is being refreshed and elevated by the innovative Tad Kozh initiative.
04-03-2026
Zenith's CEO, Benoit De Clerck, takes us behind the scenes of watchmaking during the podcast 'The Business of Watches', offering insights into the celebrated El Primero Movement.
04-03-2026
Despite the array of quality timepieces, the newly-released Doxa SUB 750T stand out, impressing watch enthusiasts with its well-calibrated size and comfort.
04-03-2026
Gerald Charles reinforces its penchant for curated distribution and customer interaction with the debut of the Masterlink Boutique Edition.
03-03-2026
Breaking boundaries, the new Traska Chronograph offers an accessible, sleekly designed automatic chronograph watch that could win over even the most steadfast chrono-haters.
03-03-2026
Audemars Piguet's CEO, Ilaria Resta, offers refreshing insights into the future of the esteemed watchmaker, with a focus on openness, innovation, and consumer respect.
03-03-2026
Swatch Group has publicly expressed serious concerns regarding the data and methodology employed in Morgan Stanley Investment Management's 'Ninth Annual Swiss Watcher' research report.
03-03-2026
Armin Strom introduces a captivating edition of the Mirrored Force Resonance wristwatch with an arresting ruby stone dial, rekindling centuries-old principles of synchronous motion.
03-03-2026
Dive into the world of luxury watches as industry expert’s discuss brand introspections, shifting market realities, and horological absurdities.
03-03-2026
H. Moser & Cie collaborates with BWT Alpine Formula One Team, presenting the visually striking Streamliner Alpine Drivers Pink Edition. A testament to precision engineering, this timepiece brings a daring clash of colour and contrast.
02-03-2026
In the horological arena, the perpetual calendar watch comes with its fair share of praise and perplexities. But what exactly sets these timepieces apart?
02-03-2026
The Ardra Labs Delta Type is revolutionising watchmaking with its ingenious treatment of the GMT complication, catering to unique time zones overlooked by conventional designs.
02-03-2026
As demand grows for luxury mechanical watches, serious collectors now focus on not only on acquisition but also on long-term protection.
02-03-2026
Japanese Icons, watchmaker Citizen and automaker Honda, revive 1980's nostalgia with the relaunch of their limited-edition 'Honda Prelude' watch.
02-03-2026
Increasing proliferation of counterfeit luxury watches has seen brands like Rolex, Omega, and Jaeger-LeCoultre deploy advanced technology and micro-engineered security features to uphold the authenticity of their timepieces.
01-03-2026
As spring edges in, what better way to celebrate than adding a light, pastel-shaded sports watch to your collection? Step forward the Astor+Banks Fortitude Pro Mint Green.
01-03-2026
The Paris-based company, Smartlet, is set to revolutionise the practicalities of double-wristing, thanks to their latest creation: the Smartlet One.
28-02-2026
Bühlmann revolutionizes dive watches with the ambitious Decompression 02, designed to guide every phase of a diving trip with functional elegance.
28-02-2026
Earlier this month, Rolex unveiled the largest boutique in Thailand, taking luxury watch retail to new heights.
28-02-2026
The 2026 Formula 1 season is knocking on our doors, featuring a variety of changes and surprising elements that promise an unrivalled season of thrills and suspense.
28-02-2026
As one of the biggest events in the watch industry looms, speculation ignites about Rolex's potential 2026 collection, with exciting predictions on offer.
28-02-2026
Renowned for its robust watches, Tutima breaks new ground with the latest addition to its Patria line, showcasing a light blue dial and a sleek titanium case.
27-02-2026
Tissot has revealed its latest addition to the esteemed T-Race MotoGP collection, a limited-edition automatic chronograph with roots in the exhilarating world of motorcycle racing.
27-02-2026
The watchmaking maestro, Perrelet introduces the latest offering in their Weekend collection, the Weekend Malachite, adding a hint of panache to tradition.
27-02-2026
Drenched in an air of anticipation, aBlogtoWatch reveals Joseph W. of Aldie, USA as the winner of the Traser P96 OdP Sand watch giveaway.
27-02-2026
Norqain, the watch brand synonymous with adventure, introduces their latest model showcasing standout updates, including a 40mm case.
27-02-2026
Independent watchmaker Manilone enriches its repertoire with the novel Model S2 and Model Q1 collections, which brilliantly fuse traditional craftsmanship with modern aesthetics.
27-02-2026
Peacock, a pioneer in affordable tourbillon watches, introduces its latest creation, the Divine Craft watch, complete with a thin tourbillon movement and sophisticated hand-crafted dial.
27-02-2026
Another fascinating journey into the vintage horological universe reignites our passion for obscure gems, from extraordinary dive watches to the notorious Jewel Wars.
27-02-2026
The Rolex watch community is rife with speculation that the beloved GMT-Master II “Pepsi” may be facing discontinuation.
27-02-2026
Watchmaker Raymond Weil celebrated its 50th anniversary recently and ensured the event couldn't be forgotten by launching a trio of tuxedo-dial timepieces as part of its Millesime Small Seconds 39mm line.
26-02-2026
Providing an innovative twists to the timeless IWC Portugieser Chronograph, the latest Ceratanium model is making splashes in the world of horology.
26-02-2026
Discover the Zenith Defy Skyline Chronograph, seamlessly merging vintage inspiration with modern design, carving out a bold aesthetic in black ceramic.
26-02-2026
An engaging exploration of the Hamilton Khaki Field Mechanical Lancaster Exclusive Edition - a watch that sheds light on the brand’s illustrious birthplace.
26-02-2026
Turning an internet joke into reality, Studio Underd0g and Time+Tide have delivered their pizza-inspired watches. This amusing spin on traditional timepieces promises not only style but also intricate craftsmanship.
26-02-2026
Established Swiss watch brands clock major gains amidst sluggish industry trends according to a report by Morgan Stanley and LuxeConsult.
25-02-2026
Join in celebrating half a century of light-powered timekeeping innovated by Citizen through their milestone Eco-Drive movement. A journey spanning practical innovation, refined design, and real-world longevity.
25-02-2026
Luxury watch brand Panerai unveils its latest offering, which meshes horological feats with immersive travel experiences, taking you to the heart of its legacy.
25-02-2026