This tale unfurls the strategic brilliance behind La Joux-Perret’s transformation into a formidable force within the horological domain. Under the able helm of CEO Jean-Claude Eggen, the company has seen a dramatic increase in its output from less than 10,000 movements annually, less than a decade ago, to an impressive 200,000 per annum today.
Piecing together the components of this success, we cover significant areas including Eggen’s views on market development, advancements in technology, and pricing strategies that have been integral in securing the brand’s enviable market placement. With an audacious vision, Eggen has been instrumental in driving the company’s growth, expertly navigating trends, and ensuring a continually expanding and loyal customer base for the premium watch movements supplier.
Bell & Ross, an ambassador of luxury timekeeping, has introduced a brilliant new addition to their family, the BR-05 36mm Blue Diamond Eagle. This timepiece was first introduced in 2019, encapsulating the luxury sports watch trend with the BR-01’s cockpit-inspired aesthetics translated into a contemporary configuration. Fast-forward to 2025, Bell & Ross then presented a unisex 36mm version steeped in all the current trends for compact watches.
The most recent BR-05 variation is enhanced by a sparkling aventurine dial adorned with seven diamond inserts. The 36mm case, designed with a slim height of 8.7mm, has been thoughtfully planned from top to bottom, achieving proportional balance in both aesthetics and functionality. The watch shimmers with the integrated link of the bracelet forming part of the square case, adorned with aesthetic yet practical elements such as brushed surfaces, polished bevels, and a folding clasp.