Pforzheim, Germany, often referred to as the ‘Golden City’, is renowned for its deep-rooted legacy in jewellery and watchmaking. Two of its local brands, Laco and Circula, share an impressive 170 years of history in this craftsman city. As they each celebrate respective anniversaries, the two have decided to commemorate it uniquely, with the release of a collaborative pair of watches called ProLab.
ProLab originates from elements of both brands’ collections - ‘Pro’ from Circula’s PROTrail and Laco’s PRO line, and ‘Lab’ symbolising a collaborative space. While initially, the idea was to release a single piece, the brands chose to introduce two watches, adequately representing the identity of each brand and a mutual vision of timepiece excellence.