Movado is not one to merely revel in past glories. The Swiss luxury watch manufacturer, known for its consistent reinvention and innovation, has again proved its mettle with the release of Alta Centurion on its 145th anniversary. Choosing to honour this milestone, not with mere nostalgia, but with a vision towards the future, Movado has delivered an entirely new flagship collection that encapsulates the potential of modern luxury sports watch design.
The Alta Centurion, the star of Movado’s new 145th-anniversary campaign, is hailed as an audacious take on the future of Swiss watchmaking. The campaign details the fascinating journey from Achille Ditesheim’s humble beginnings in 1881 to a powerful heritage of continual reinvention encompassing Art Deco and Bauhaus-inspired designs with standout creations like the Museum Watch.