Casio Revives the Pink Ribbon G-SHOCK: A Courageous Step Towards Breast Cancer Research

Casio America Inc., the creator of distinctive timepieces, marks October, the global Breast Cancer Awareness Month, by reintroducing their special-edition Pink Ribbon Model GMAS2100PR. This marks the fourth annual release in their G-SHOCK series, demonstrating the brand’s dedication towards the Breast Cancer Research Foundation (BCRF). This distinctive timepiece brings a fresh feminine touch to the GMAS2100, a slim, octagonal analog-digital design that has become something of a G-SHOCK signature.

This year, irrespective of sales, G-SHOCK pledges a fixed sum of $25,000 to the BCRF, the world’s top private financier of breast cancer research. The brand’s donation propels the foundation’s 2026 campaign, ‘Today’s research. Tomorrow’s cures.’, shining a light on the current scientific developments and clinical trials anticipated to bring forth life-changing treatments and detections.

The GMAS2100PR flaunts top-notch features such as shock resistance, 200M water resistance, a Super Illuminator LED Light, and World Time display for 31 time zones. Other conveniences include a 1/100-second stopwatch, countdown timer, five daily alarms, and a hand shift feature. Despite its compact size and purposeful design, it holds an impressive 3-year battery life.

Casio’s partnership with BCRF has proven fruitful. Since the foundation’s inception in 1993, breast cancer deaths have decreased by 44%. BCRF nerves 260 investigators across 17 countries and invested $75.75 million in research grants this year alone. The release of the Pink Ribbon Model GMAS2100PR is another milestone in Casio’s steadfast commitment to fuel this critical work.

Available from October 1 at select retailers, the pink ribbon model is a meaningful addition to any watch collection, blending the worlds of luxury horology and charitable causes. Jobs to be done: united we stand against cancer, every tick of the way.