Introducing Timex’s Atelier Chronograph Quartz M1q: An Affordable Luxury Timepiece Defining a New Era

Stepping up its game in the realm of luxury watchmaking, Timex Atelier has launched the Chronograph Quartz M1q. This watch is a significant addition to the Atelier’s catalogue, merging the vibrant design language established by Giorgio Galli, the Chief Creative Director of Timex, with a high level of functionality and reliability. Launched in 2025 as a premium sub-brand, Timex Atelier has been producing Swiss-quality timepieces that are priced significantly higher than Timex’s entry-level offerings. However, the Chronograph Quartz M1q serves to bridge this massive gap, offering a high-end luxury timepiece at a relatively affordable price.

The Chronograph Quartz M1q carries forth the creative design ethos of Timex Atelier, showcasing a skeletonized structure featuring a black-finished central section circumscribed by an outer framework with side lug cutouts. It also has a water resistance capacity of 100 meters, double that of its automatic counterpart. It’s equipped with a Swiss-made Ronda Caliber 5021.D movement that runs on a single battery with a lifespan of approximately 54 months. This quartz luxury timepiece thus delivers functional and aesthetic excellence in a cohesive package, ensuring that style and performance work hand in hand.