François-Henri Bennahmias Announces the Launch of New Luxury Watch Brand 'N3W5' in Notable Industry Move

In a significant move for the horology industry, former Audemars Piguet CEO, François-Henri Bennahmias, recently announced the forthcoming launch of his new luxury watch brand, N3W5. First details of the brand reveal that the initial timepieces’ prices will start at approximately CHF 20,000. The production of these significant pieces will commence with a few thousand units expected in its first year. Adding to the intrigue, the company hopes to debut a second collection in 2028.

Bennahmias is known for more than a decade long tenure at AP, under his leadership the brand saw a tremendous period of growth, expanding its turnover to more than CHF 2.3 billion. Rumours and speculation about Bennahmias’ next venture in the watch world have been rife. His recent announcement has clarified this uncertainty, igniting excitement in the watch collecting domain.

An ensemble of renowned designers and artisans from the industry, including enameler Anita Porchet, guillocheur Yann von Kaenel, and designers such as Sebastien Perret, Xavier Casals, and Dalibor Klas, have been associated with the upcoming N3W5 watch project. This blend of seasoned veterans ensures a high-quality and potentially ground-breaking product.

N3W5 - ‘North, East, West, South’ pronounced as ‘NEWS’ hints at an innovative approach to watchmaking. Bennahmias’ exciting venture undoubtedly marks a paradigm shift in the luxury watch industry.