Breitling's House of Brands Set to Make a Grand Debut at the Renowned Watches and Wonders Fair in 2027

Published: 23 Jun 2026
Breitling's House of Brands, a prestigious watch group, is soon to illuminate the sparkling world of Watches and Wonders in 2027.

In a landmark step forward, the highly reputed Breitling’s House of Brands is set to join the assembly of watchmakers at the prestigious Watches and Wonders show in 2027. This grand event of horological intrigue will take place in Palexpo, Geneva, from April 5-11, and exhibit a broad assortment of brands along with Breitling, including Gallet, Universal Genève, and Italy’s Damiani among other notable names in the world of watchmaking. This participation is a significant leap not just for the House of Brands establishment, but also for Watches and Wonders, who further secure their status as the eminent annual gathering for the international luxury watch fraternity, retailers, media and the public.

Watches and Wonders, crafted by Rolex, Richemont and Patek Philippe in September 2022, is indeed a spectacle that brings together brands like Bulgari, TAG Heuer, Zenith, Hermès, Chanel, and more. Other participants include independent Swiss brands and significant international watchmakers like Grand Seiko of Japan and Germany’s Nomos and Sinn. Breitling’s House of Brands is a major new addition to a spectacular array of bold, innovative, and timeless timepieces bound to dazzle at Watches and Wonders 2027.