Classic Porsche Design Inspires Stewart Dawson's Exquisite New SD 911 Swiss Watch

Stewart Dawson, the eminent London-based watch brand, is charting extraordinary horological territory with the release of its latest marvel - the SD 911 Swiss automatic watch. This masterpiece takes inspiration from classic Porsche design, combining automotive passion with horological finesse. The result is a captivating creation that reflects the tenets of timeless design - clarity, precision, tactile engagement, and lasting usability. A unique timepiece, the SD 911 is a private commission by a group of classic Porsche collectors.

Characterised by refined mechanical aesthetics rather than garish branding, the SD 911 adheres to the principles that typically define vintage performance automobiles. Its design brief sought to embody ‘performance without theatrics’, leading to an exceptional interpretation of car-to-watch translation. Dial aesthetics reflect vintage tachometers and VDO automotive gauges, exquisite with large Arabic numerals, elongated luminous markers, and a matte-black surface that prioritizes legibility over garnish adornments. The gladio-shaped hour and minute hands provide clear, unambiguous indication, while Super-LumiNova filling ensures night legibility.

The watch case, cast in stainless steel and measuring a contemporary 42.5mm wide and 12mm thick, adopts an understated case design. The resilient sapphire crystal shields the dial, while screw-down caseback and 100-meter water resistance establish the SD 911’s sturdy character. Under its solid casing beats the Swiss automatic Sellita SW200 - reliable, servicedable, and durable.

An ode to the 1970s, the timepiece comes with a handmade black Nappa leather strap crafted by Visconti Milano that reflects the era’s popular black leather with red contrast-stitching style, prevalent in Porsche interiors. This particular reference to automotive design sets the SD 911 apart, emphasizing its connection to automotive heritage while subtly highlighting the expert craftsmanship of Visconti Milano.