Following AWAKE Watches' Evolution with their Sơn Mài – Guilloché Collection: A New Dawn for Artisan Watchmaking

A pioneer in creating striking timepieces, AWAKE has pushed the boundaries of horology by combining Vietnamese Sơn Mài art and the intricate Guilloché Main technique in its new collection, representing a significant evolution for the brand. The debuting collection features a refined 38mm case, a reimagined logo, and highlights the amalgamation of these two venerable artisan crafts, envisioning a future of elevated watchmaking, intertwined with artisanal detail and history. The transformation of the AWAKE logo isn’t a mere aesthetic shift. By replacing the previously used modern sans serif font with a flowing, hand-scripted wordmark, the brand pays tribute to the artisans whose hands shape each dial, capturing the elegance and ethos of AWAKE watches. This change imparts an indelible elegance to the 38mm stainless steel case launched with the collection. This new case is fashioned to perfection with sublime proportions—44.75mm lug-to-lug distance, 11.5mm height, and 20mm lug width—enhancing the wearability for most wrist sizes. Attention to minute details, such as the polished concave bezel, gently domed sapphire crystal, and finely curved lugs, endows it with a vintage flair wrapped in contemporary execution. The case also sports a redefined screw-down crown with a new emblem and an impressive water resistance of about 10 atm, marking a new era for AWAKE. The sublime dial of the new Sơn Mài – Guilloché Main collection embodies the harmonious union of two historic crafts—Sơn Mài and Guilloché Main—each with deep roots in global artistic traditions. Guilloché Main, the intricate patterning craft, was introduced to the realm of watchmaking in the late 1700s by Abraham-Louis Breguet. This metier d’art, necessitating exact precision in controlling the depth, pressure, and speed of a cutting chisel, can uniquely be crafted by hand. This unparalleled horological fusion of time-honored Vietnamese lacquer artwork with intricate Guilloché engraving signifies a defining milestone for AWAKE Watches, adding to its legacy and raising it to the ranks of an artistic chronologist.