Independent American Watchmaker BREMOIR Defines Art Deco Glamour with the South Beach Collection

Independent American watchmaker, BREMOIR, known for its keen affinity for the Art Deco period, continues to imbibe this ethos in its newest collection, the South Beach. Shying away from the commonality of vintage dive watches, this collection takes a rather distinctive avenue with its rectangular case design, inspired by the visual language of Miami’s famed Art Deco district. The result is a collection that does not merely mimic a historical reference, but substantially reinterprets it with a fresh, contemporary lens. The watches boast a design that is steeped in historical aesthetic consideration while concurrently presenting a thoroughly modern personality.

The South Beach collection also emphasizes on mechanical credibility, with the words “Swiss Movement by La Joux Perret” engraved on the caseback. Another fascinating aspect is the restrained yet balanced dial design, where thermally blued hands add a vintage appeal and a sapphire crystal provides ample protection.

Offered in two distinctive personalities, the Surf Club variant capturing the playful spirit of Miami Beach and the Riptide model reminiscing the South Beach’s nightlife of the 1930s and 1940s, the collection caters to varied tastes. The Surf Club variant has a textured white rubber strap and an included mesh bracelet, whereas the Riptide model emphasizes more on a sober and sophisticated look with beige sailcloth and mesh bracelet options. Both models are powered by the Swiss-made La Joux-Perret D100 hand-wound movement. The South Beach collection offers the perfect blend of past and present aesthetics, appropriate for both poolside lounging and formal get-togethers.