Reignite Your 90s Love: The Reebok x H. Moser & Cie Streamliner Pump Transforms Retro Cool Into Mechanical Watch Craftsmanship

The playground cool of the ’80s and ’90s, exemplified by the Reebok Pumps, is making wave once again. This time, its retro lure is being leveraged in the world of horology. The watchmaker H. Moser & Cie has teamed up with Reebok to introduce an innovative take on mechanical timepieces. Their creation, the Reebok x H. Moser & Cie Streamliner Pump, ingeniously integrates the key feature of the iconic sneaker - the inflating action - into the mechanics of a watch.

Instead of a traditional crown for winding, the Streamliner Pump employs an orange anodized aluminum pusher that mimics the pump on the sneaker’s tongue. Each push winds the watch part-by-part, providing over an hour’s worth of power reserve. This innovative design has a spring-loaded response, making the winding process just as fun as inflating a sneaker.