Unveiling Maximilian Büsser's Deep-Rooted Connection with Time and the Art of Watchmaking

In a recent ‘Twelve on Time’ interview series, watch industry giant, Maximilian Büsser unveiled his intimate relationship with the craft. Founder and creative genius behind MB&F, Büsser shared distinct perspectives about time, creativity, and craftsmanship, shedding light on his personal views rather than just his intriguing work. Concisely answering twelve questions, he delved into how he perceives watches, as well as his place within the delicate framework of horology culture.

Büsser drew attention to a specific creation that transformed his perspective on watchmaking - the Urwerk UR-103 of 2003. Entranced by its status as a three-dimensional kinetic art piece that transcended mere timekeeping, he was inspired to look beyond tradition and conventional methods in his own projects. When it comes to what he values the most in a watch, he surprisingly mentioned the human qualities of its creator and the shared journey that brings the watch to fruition.

His favorite period in watchmaking history runs from 1750 to 1870, presenting a time when creativity was peaking, and nearly every known complication was born. Büsser believes that the greatest challenge facing the watch industry today is to provide superior value for money.

Inspiration, he says, is often found in his childhood memories, despite his attempts to distance himself from them. He also shares his deep admiration for Beat Haldimann’s H2, revealing a wish that he had been the one to craft it. In a behind-the-scenes peek, he also discloses his favourite timepiece to sport in private – an IWC DaVinci 10th-anniversary edition.

His watchmaking journey was most notably influenced by Günter Blümlein, the legend behind watch brands like IWC, Jaeger-LeCoultre, and A. Lange & Söhne. As final advice to young aficionados, he urges collectors to focus on understanding the purpose and integrity behind a brand before their next purchase.