Join Swiss Watchmaking Maverick, Thomas Baillod, As He Redefines Luxury Horology With BA111OD

Walk with us into the fascinating world of BA111OD, a unique Swiss watch brand founded by Thomas Baillod. The maverick set out with a robust challenge to the traditional norms of Swiss watchmaking, by placing consumer value and community-driven approach as his flagship mission, which he interestingly dubs ‘WeCommerce’.

In a candid conversation with Ariel Adams, founder of aBlogtoWatch, Thomas shares how the concept of BA111OD grew from a mere proof of concept into a full-fledged watch brand. It’s a tale that digs deep into the recognition of the importance of ‘value’ in a business model, and a journey that takes a bold approach to conventionally revered concepts within the industry, from tourbillons to ‘Swiss Made’ watches and retail norms.

Balancing the inherent tension between price and perception, Thomas is steering BA111OD towards building watches that reflect passion rather than profit. He undeniably stands by the heritage of the Watch Valley while consistently challenging industry norms.

In conclusion, Thomas Baillod’s approach, focused on value and community, is creating ripples in the Swiss watchmaking scene and redefining the future for BA111OD. This innovative journey offers key insights for all who appreciate the marriage of tradition and ingenuity in the world of luxury horology.