Discover the Incredible Turnaround Story of Parmigiani Fleurier Led by CEO Guido Terreni

Recently, Guido Terreni, the CEO of Parmigiani Fleurier, has been pivotal in shifting the fortunes of this reputed watch brand. Taking the helm in January 2021, Terreni, formerly of Bulgari, has been instrumental in a remarkable turnaround story for the company. Michel Parmigiani, a master watchmaker and restoration expert, founded it in 1996, with backing from the Sandoz Family Foundation. Hence, it is a brand with a rich heritage and legacy to uphold.

Terreni has led an innovative reimagining of Parmigiani Fleurier’s design and style, epitomising the paradigm of ‘private luxury’. He has guided the release of albums of elegant, surprising, yet restrained timepieces under the Tonda PF and Toric model lines; these new creations are discerning examples of classic reinterpretations and reimaginings. Among these was the Tonda PF Chronograph Mysteriéux, which turned heads at the recent Watches and Wonders showcase.