Unmasking Time-keepers: Insights from Personal Interviews with Maximilian Büsser and Karl-Friedrich Scheufele

In ‘Twelve on Time’, a conversation series designed to reveal personal insights from watch industry leaders, two influential figures share not just their perceptions of watches, but also their personal journeys within a culture defined by precision, heritage, and emotion. The series begins with the interview of Maximilian Büsser, the creative genius behind MB&F.

Büsser recounts how the Urwerk UR-103 revolutionised his viewpoint on watchmaking in 2003. For him, it represents the first three-dimensional kinetic artwork reflecting time. As a connoisseur, the qualities he values most in a watch encapsulate the persona of its maker and the shared journey. Quirking on his favourite complication, he picks the complex minds of the creators involved. Whilst wary of the rising trend of watches perceived as speculative assets, he expresses a yearning for a healthier ‘value for money’ ratio in the watch industry.

The series continues with an enlightening dialog with Karl-Friedrich Scheufele, Co-President of Chopard. Their intimate conversation uncovers the nuanced relationship between time, creativity, and the craft of watchmaking, casting a new light on the watch industry’s enigmatic leaders.