Follow the Melon Trail: Journeying into Studio Underd0g's Revolutionary Watch Assembly Workshop

In the world of horology, 2020 brought an unexpected escape as virtual watch communities gained momentum. Such was the case for Studio Underd0g founder, Richard Benc, who turned his passion into an immersive experience others could share. Originally testing waters with his watermelon-inspired watch design on social media, Benc invited interested individuals into the process, paving the way for an innovative venture. Now, six years later, Benc’s brainchild ‘The D0ghouse’, a watch assembly workshop in the UK, serves as a convergence point for horology enthusiasts.

The experience that ‘The D0ghouse’ offers changes the perception of what the Studio Underd0g brand stands for. The authentically engaging learning opportunity presents patrons the thrill of crafting something with their own hands while being guided by an Assembly Trainer. Participants navigate through the intricate process of combining the movement, dial, hands, crystal, and crown. It’s a meticulous process, and as Benc explains, it’s not meant to be easy.

The innovative brand has not just given watch enthusiasts an inside look at their products, but presented an opportunity for them to partake in the assembly process of a high-end mechanical watch. This unique concept gives a new lease of life to the ancient art of watchmaking, making it accessible to the contemporary aficionado. ‘The D0ghouse’ stands as testament to Studio Underd0g’s commitment to bringing horology closer to the people, reshaping the landscape of the luxury watch industry in the process.