Unveiling Views and Observations from Sotheby's Early Autumn Watch Auction in Hong Kong

Published: 15 Sep 2026
A sudden rush of Autumn excitement arrives with the onset of Sotheby's early international watch auction in Hong Kong.

The much-anticipated auction season is kicking in earlier than expected this fall with Sotheby’s inaugurating the proceedings in Hong Kong. And while the anticipation seems invigorating, managing the tumult of the event presents its own trials and tribulations, especially with the grandeur associated with Hong Kong sales. Not only is the quantity of watches overwhelming, but the fact that a good number of them are locally sourced adds another layer of complexity to the process. In addition, auction houses often have to cater to seller preferences, which sometimes means accommodating unrelated items. This scenario, combined with the inability to physically inspect the watches, creates a unique challenge for the global buyers and watch enthusiasts alike. However, amidst all this, the readers can take solace in the thrill of discovering excellent bargains and extraordinary pieces which have the potential to significantly impact the broader market. One of the major highlights of the event was the undeniable enthusiasm towards F.P. Journe watches, reminding everyone of the brand’s ever-growing demand and admiration among watch collectors. This signals an indication towards evolving market trends favouring specific luxury brands. The Sotheby’s Hong Kong auction, therefore, marks not just a fascinating event in the watch auction calendar, but it is also shaping up to be an eye-opening insight into the fluctuating landscape of luxury watch collection.