Joopiter's Nate Borgelt Talks About the Revolutionary Approach to Watch Auctions and Collectibles

Joining Ariel Adams on the Superlative Podcast this week, Nate Borgelt, the Head of Watches at Joopiter, opens up an insightful conversation about his innovative approach to reshaping watch auctions. With significant experience under his belt, Borgelt shares his journey through some of the renowned institutions in the business, from Christie’s and Patrizzi & Co to Antiquorum and Sotheby’s. His unique perspective, crafted over years of experience and nurtured by his mentors, has often allowed him to diverge from the traditional norms and practices of watch bidding events.

Given the digital era, online markets, social media, and private sales play substantial roles in reaching out to the new generation of watch collectors. Its connection with founder and music legend Pharrell Williams further enhances Joopiter’s unique approach towards making auctions more approachable. Borgelt believes in stressing the context in which a watch becomes interesting, thus creating a more engaging and robust collecting community. He wholeheartedly endorses the value that provenance and personal connections bring to private consignments, making them compelling to potential bidders.