Fundamental Shifts Radically Shaping the International Watch Auction Market

Published: 29 Jul 2026
Buoyant watch auctions continue to hit record sales, defying global turbulence and reshaping the strategies of the high-end collector.

Halfway through another remarkable year for watch auctions, surprising changes in collector interest are causing waves. Amid significant global economic and geopolitical challenges, the resilience of the watch auction market continues to astound. According to Remi Guillemin, Christie’s Head of Watches for the Americas, Europe, and the Middle East, trends amongst top watch aficionados have shifted grandly, contributing to a pivotal period in watch auctions.

With record-setting results cropping up across prominent auction houses, Guillemin notes a profound flux compared to the auction dynamics witnessed in the immediate post-Covid BOOM era of 2021-2022. Unusually, references from F.P. Journe and Cartier are now the hot-button items generating ripples amongst bidders. A punchier surprise comes from the surging demand for pocket watches, previously a snooze in the high-stakes auction scene.

In a frank commentary, Guillemin shares insights from his personal collection while also tempting us with hints of the elusive grail still the object of his chase. The evolving dynamics of the watch market form a compelling conversation teeming with strategic substance, offering a ripe learning ground for every dedicated horologist and sophisticated collector out there.