Exploring Universal Genève's Rebirth: An Insightful Conversation with CEO Georges Kern

Once revered among vintage watch enthusiasts, Universal Genève spent years on hiatus, awaiting a revival that came in the form of renowned watch CEO, Georges Kern. As the newly appointed head of House of Brands, which homes not only Universal Genève but also Breitling and Gallet, Kern appears keen on bringing Universal Genève back to prominence. Surprising the industry with a highly anticipated launch, the revived brand showcased an extensive lineup of iconic heritage-styled and reimagined pieces. Among these stunning reincarnations were the legendary motor racing-inspired Compax ‘Nina Rindt’ chronograph and the Gerald Genta-designed Polerouter. Universal Genève did not merely stop at two of its vintage masterpieces. The long-forgotten Dioramic and Disco Volante, maintained alive largely through ardent vintage collectors, also made a return, some expected and others pleasantly surprising. Aiming to underline the potential of Universal Genève, Kern’s approach echoes ‘Le Couturier de la Montre’, the brand’s historic motto. The brand really took the ‘couture’ label seriously, breathing life into highly decorated, artful designs, heavily leaning on gem setting and unique interpretations of heritage, and materials. All this, while also featuring a capsule collection with stone dials that raise the icons to further heights. Also, making a strong impression was the Prêt-à-Porter collection, marking an end to Universal Genève’s rejuvenated range albeit just as remarkable.