Exploring the Legacy of Hublot's Big Bang Collection and the Advent of 'Soft Touch'

In 2025, Hublot, the renowned Swiss watchmaker, celebrated a significant milestone - the 20th anniversary of the revered Big Bang collection. The occasion was marked with the release of five distinguished limited edition watches, paying homage to the original 2005 Big Bang models. Among these were two noteworthy variants: the All Black 431.CI.1340.RX and the limited-edition Red Magic 431.CF.1313.RX.

These collectible pieces, limited to 500 and 100 units respectively, soon vanished from the market, yet occasional sightings continue to occur on the secondary market. However, the magic of the Big Bang continues, with Hublot extending the 20th-anniversary models into a constant array of non-limited production models under a new name: the Hublot Big Bang Original 43mm family. These models are awe-striking replicas of the classic watches Hublot released two decades ago, typically priced slightly below standard Big Bang models.

Fast-forwarding to 2026, Hublot continues its tradition of ‘material innovation’, introducing a fresh texture with the ‘Soft Touch’ models. Using a micro-perforation process over the surface of the rubber, Hublot offers a delightful tactile sense, a testament to the brand’s constant striving for innovation and luxury.