Embracing Artistry and Innovation: Championing the Future of Traditional Watchmaking with Tad Kozh

Published: 04 Mar 2026
Traditional watchmaking, an elegant dance of craftsmanship and artistry, is being refreshed and elevated by the innovative Tad Kozh initiative.

The world of watchmaking is witnessing an intriguing and evolutionary initiative known as Tad Kozh led by Alix and Baudouin van Es. This Swiss non-profit enterprise is devoted to the protection and transmission of the revered watchmaking craft, while nurturing emerging talent.

Tad Kozh equally focuses on appreciation and contribution. Recognising the craftsmen behind the meticulous watchmaking process, it showcases their masterful work that amalgamates technical excellence with artistic acumen. This project transcends ordinary approaches of promoting horology as it goes beyond just selling timepieces or training new watchmakers.

The Tad Kozh New Talent Award forms an essential part of this revolutionary concept. This competition empowers individuals aged 18 to 35 equipped with a watchmaking diploma to express their visions for the future, focusing on their preferred techniques and aspirations. The award not only assesses technical mastery but also encourages aspirants to pursue independence with their creative efforts in watchmaking.

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