Watches & Wonders 2027 Introduces New Brands to its Renowned Show: an Anticipation for Timepiece Connoisseurs.

As calendars around the world flip to 2027, a grand event is etched with gold in the hearts of timepiece aficionados: the annual Watches and Wonders Show. With its legacy of celebrating the craftsmanship and design of the most esteemed watch manufacturers, this event is a spectacle timed to perfection. Confirming the much-anticipated dates, the event is set to dazzle from Monday, April 5, until Sunday, April 11.

This year, however, promises more than just the allure of tradition. In addition to marquee names such as Rolex, TAG Heuer, Zenith, Vacheron Constantin, Cartier, and Jaeger-LeCoultre, the watch world welcomes three incredible additions: Breitling, Gallet, and Universal Genève. This is coupled with the debut of the Italian brand Damiani, which bought Baume & Mercier in January 2026 from one of the main Watches and Wonders showrunners, the Richemont Group.