The journey into the world of watchmaking often starts with an appreciation for the physical appearance of watches. However, it quickly extends into an exploration of traditions, some of which have been passed around as undeniable facts. Interestingly, consensus on their origins can sometimes be hard to pin down. A fine example is guilloché, a decorative technique involving intricate, repeated patterns engraved on a material. While many appreciate it quietly from afar, it simultaneously draws in curious fingers, sparking a debate around whether or not it should be touched.
Prominent entertainers, like Jay Leno, with an unorthodox watch collection, often make an entry into these conversations. Gravitating towards a non-Cartier Tank rather than chasing the widely recognized and coveted icons, he stands as a glowing testament to how curiosity sometimes trumps status. This selection reflects an appreciation for the rarities and less conventional choices within the watch realm.
Navigating the intricate process of creating a collaborative watch, the independent brand Schaefer and Companions offers a unique narrative. Striking collaborations have become a common occurrence in the watch industry, giving existing products fresh visual flair, hype, and retaining market relevance. Schaefer and Companions, under the guidance of experienced industry veteran Christophe Schaefer, has used this trend to pioneer an extraordinary version of their iconic Solune design.
Rather than crafting a familiar design, the brand decided to bet on its audacious take to unlock creativity in horology. Launching with a series of ornately-cased art dial watches adorned with miniatures, a myriad of hand-paintings, hand-engraved dials, and complex marquetry mosaics, Schaefer and Companions positioned itself as a creative hub for artisans across disciplines.