The Birth of BYOP Watches: A Testament to Tenacity in the World of Microbrands

Behind every great watch, there is an equally great story. For the watch company BYOP, this tale is about enduring the long and challenging journey from idea to reality. Their line of aviator-style watches stands as a testament to tenacity, passion, and remarkable design.

Brian Auré, the sole owner and designer of BYOP, embarked on this venture after sharing a collecting passion for Victorinox Swiss Army watches, particularly their aviator models, for many years. This fondness for aviation-inspired watches led Auré to actualize his dream of designing and building his own timepieces. Despite the hurdles and challenges of stepping into the realm of watchmaking, Auré held steadfast, launching not one but six unique design variations of his watches.

Amongst his inaugural collection were the BYOP Meridian, BYOP NavTimer, and BYOP Aviator. Each timepiece encapsulates his enduring devotion and creativity in uniquely crafted designs and exquisite attention to detail.