Tissot's CEO Sylvain Dolla Reveals Secrets Behind PRX's Triumph and Touches on Innovative PRC 100 Solar

Sylvain Dolla, the CEO of Swiss luxury watch brand Tissot, recently sat down to discuss the critical success of the PRX line and the much-anticipated release of the new PRC 100 Solar. This discussion offered a rare peek behind Tissot’s luxurious curtains, revealing how the brand maintains its relevance and popularity in an ever-evolving market.

Dolla emphasizes the PRX line’s victory, attributing its success to flawless design, precise mechanics, and fostering a robust connection with consumers. He boasts that the timepieces have quickly secured a special place within Tissot’s coveted collection, rapidly becoming customer favorites for their eminent appeal and natural versatility.