Unveiling the Final Watch in Giorgio Galli’s Timex Collaboration: Function Meets Luxury

Regarded as one of the stalwarts in the watch industry, Italian designer Giorgio Galli has a rich history dotted with collaborations with major brands like Swatch, Citizen, Ebel, and Movado. Still, his latest venture with Timex may be one of the most significant gears in his career.

Working on an iconic brand like Timex, once known for its humble American roots and now a part of a vast international group, Galli wielded the opportunity to inject a fresh design-led approach amongst an exceedingly diverse product line. While many may be oblivious to watchmaking complexities like the escapement or balance wheel, Galli gently guided Timex’s flagship offerings to capture the attention of horology enthusiasts and casual observers alike.

Bearing an ambitious price tag for a Timex model, the $975 S2 stunned many and seized the attention of luxury watch collectors worldwide. It was an unexpected move from Timex, but one that resulted in resounding success and cemented Timex’s position as more than just an everyday watch brand.

Taking it a notch higher, Galli introduces the Swiss-made S2Ti, featuring titanium, forged carbon, and a bracelet - a first in this collaboration. The goal remains the same: imbue Timex’s offerings with a blend of luxury, functionality, and accessibility - truly the grand finale of this collaborative experiment with Galli at the designing helm.