Citizen Launches a Trio of the Acclaimed Tsuyosa Watches in a Trendy 37mm Size

Stepping into the arena of integrated bracelet sports watches, Citizen has long been a key player in the market’s more affordable bracket. The Tsuyosa collection, synonymous with this category, has been tantalizing enthusiasts since its debut in 2023. However, the 40mm case size of the Tsuyosa series fell short of appealing to the contemporary trend of smaller casing, leaving some ardent fans unconvinced. Addressing this gap, Citizen unveils its latest marvel, the scaled-down Tsuyosa 37mm series, promising the same harmonious blend of functionality, balance and flamboyant design, but in a more accessible package.

Achieving the perfect balance between style and functionality, Citizen employs a carefully curated dial design that steers clear of appearing cramped, despite the reduction in size. It also features a sapphire display caseback and offers up to 50 meters of water resistance, reprising the quality of its larger counterparts. The selection of pastel pink and dark green hues is a clever move towards capturing a broader customer base. However, the distinctive Ice Blue variant remains unchanged, carrying forward the winning color of the original series.

The evolution of the Tsuyosa into 37mm size is a timely response to the shifting preferences towards budging case sizes in sports watches, aligning with Citizen’s drive for innovation. The competitive pricing at $450 further enhances the allure of the Tsuyosa 37mm series, making it a compelling choice for luxury watch enthusiasts on a budget. In the realm of affordable sports watches, Citizen continues to lead the way, enriching the market with versatile and elegant timepieces.