Welcome to the M.A.D.2 R&B and REDemption: A Stellar Second Chance for Watch Lovers

Much to the delight of watch aficionados worldwide, the M.A.D.Edition watches have been a sensation since their inception. Although some fans have previously missed out on the opportunity to own one of these intricate, innovative, models, the tide now turns with the premium house introducing the M.A.D.2 series. This series offers a second (or even third) lease of chance for those yet to win a raffle. The M.A.D.2 series, the brainchild of world-renowned designer Eric Giroud, aims to treat devoted fans of the brand who, despite their participation in previous raffles, haven’t snapped up a victory yet. Fueled by a deep appreciation for the 1990s club culture, Giroud has crafted the watches spotlighting a rotor disc, reminiscent of vintage turntables, that’s visible both from the front and the back. As the fourth and fifth models in the M.A.D.2 series, the REDemption and R&B models, offer loyal fans the ultimate reward for their undying commitment to the brand. The REDemption model boasts a shimming red dial plate accompanied by complementing black rotor. The R&B model, on the other hand, sports a classic vinyl-pressing like black dial plate, further tastefully adorned with red discs for time display. These sleek offerings reimagine the aesthetics of traditional timepieces while celebrating the unleashed creativity ingrained in the idiosyncratic DNA of the brand. The R&B and REDemption models are fitted with sapphire crystals treated with an anti-reflective coating and enclosed in a 316L stainless steel case. The watches are tethered to a suave, midnight black strap, with a robust steel folding buckle to ensure maximum comfort and style. Notably, the REDemption model is etched with a powerful inscription of ‘They say I’m stubborn, I’d say persistent’, for those who never gave up in their pursuit of owning a M.A.D timepiece. The R&B and REDemption watches are powered by the Swiss-manufactured La Joux-Perret caliber G101, with a beat rate of 4Hz and a power reserve of up to 64 hours. Ensuring the uniqueness of the watches is a module exclusively by MB&F, propelling the unique display of the timepieces. True to its essence of giving back to its devoted fanbase, the M.A.D.2 R&B and REDemption models cater exclusively to those who have tried their luck, albeit without success, at least four times before in the raffles. Adding to the thrill, the R&B model will be available by raffle, open from April 14th-20th, while the REDemption will be accessible directly to those previously mentioned, offering dedicated enthusiasts a much-deserved opportunity to welcome these alluring timepieces to their collection.