Meet ArtyA's Purity Moissanite Curvy Tourbillon: An Epitome of Unconventional Luxury

Meet the enchanting ArtyA Purity Moissanite Curvy Tourbillon, the latest offering from Geneva-based independent brand ArtyA. Founded in 2009 by Yvan Arpa, ArtyA has carved a niche for itself for its audacious use of unconventional materials to craft stunning timepieces. This time, ArtyA’s inventive journey through the materials jungle lands upon moissanite, a silicon carbide variant known for its extreme hardness and unrivaled, flashy surface often seen as a replacement for diamond in jewellery.

1st seen in the round case of ArtyA’s Purity watch for OnlyWatch, moissanite is now used in creating the complex contours of a tonneau case housing a floating tourbillon. Moissanite is a lab-grown version of an extraterrestrial mineral discovered in a meteorite crater in Arizona in 1893 by Henri Moissan. Stuff of the stars, this mineral is strikingly rare in nature but has been replicated in laboratories to get a sturdier, more durable counterpart.