Experience the Splendour of the Glashütte Legacy with the Affordable DUG Purist Typ 1 Watch

Published: 05 Feb 2026
Exquisite German craftsmanship meets Swiss precision in DUG's Purist Typ 1 watch, offering horological sophistication at a remarkably accessible price.

Pushing horological boundaries and redefining accessible luxury, the German DUG brand has made waves with its offering of Glashütte prestige at unbeatable prices. Mesmerizingly encapsulating the design ethos and traditional craftsmanship of the renowned Glashütte region, DUG’s timepieces have a distinct appeal. Housed in their Saxony-based facility, these watches harbor Swiss Made movements from Sellita, perfectly tying together German aesthetics with Swiss precision.

Their roster currently includes two similar models, the DUG Purist Typ 1 and Typ 2. Selling direct to customers, DUG can keep prices remarkably affordable for such horological splendour. Standing proudly amongst its esteemed Glashütte brethren, the DUG timepiece appeals to discerning collectors who recognize its unique value proposition.

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