Louis Erard Breaks New Ground with its Innovative, Sporty, and Modern 2340 Collection

Louis Erard, a brand synonymous with regulators and collaborations, steps out of its comfort zone with the release of the unique, sporty Louis Erard 2340 collection. This new release challenges the perception of the brand, illustrating their capacity to innovate and rebrand in the fiercely competitive arena of integrated bracelet watches.

The 2340 collection, named after the postal code of Louis Erard’s Swiss base, manages to distinguish itself within a crowded market through the use of captivating dial designs and intriguing case details. One might be tempted to credit the captivating appeal of the watch to its dial, but the case design being equally compelling, merits acknowledgment.

Commitment to quality workmanship is evident in the 2340’s finish, which is on par with its price point. With clear transitions, well-defined brushing, and uniform polishing, each design element is intentionally placed. One standout feature is the oblong shoulders that extend from the lugs’ sides and bend with the case’s outline. Although oddball, this gives the watch an entirely unique look, making it distinctively different. However, it’s down to individual taste to determine if this is a positive or negative - but objectively, it validates the 2340’s position as a clear differentiator in the integrated bracelet field.