Exploring the Brutalist Aesthetics of Toledano & Chan’s B/1.3r timepiece: A Deliberate Deviation from the Traditional

The Toledano & Chan B/1.3r timepiece shirks conventional aesthetics in favour of a bold, brutalist design. This innovative approach results in an unconventional wearable work of art, rather than a traditional timepiece. The unique construction and avant-garde design elements of the B/1.3r decisively step away from the norms of watchmaking, resulting in a piece whose focus is on aesthetic impact rather than traditional timekeeping. The unusual approach of the Timepiece is a testament to its creators’ determination to make a distinctive statement. This watch was not designed to garner unanimous approval, and indeed, its reception among horology enthusiasts has been varied. Critics argue that its appeal lies in its audacious deviation from the norm. The inspirations behind the B/1.3r model, as well as all previous models of the brand, are clear - brutalist architecture and 1970s design. These external influences are blended seamlessly into the watch design, and combine to create a timepiece that commands attention. The watch’s aesthetic, characterised by its unconventional use of brutalist architecture and 1970s aesthetics, sets it apart from other contenders on the market. Ultimately, the Toledano & Chan B/1.3r stands testifies to the brand’s willingness to push boundaries and break away from convention.