H. Moser & Cie Embraces the Digital Age with the Streamliner Genesis 2

H. Moser & Cie, a maverick among watch brands, consistently walks the unconventional path. Its innovative approach, best seen in satirical creations such as the Swiss Alp watch and the Swiss Mad timepiece, continues to provoke the industry norms. Moser has turned the page from its rebellious past and now focuses on intellectual explorations such as the role of modern technology in watchmaking.

The Endeavour Centre Seconds Genesis of 2022 embodied these pursuits—it was seen as a ‘declaration of intent’ more than a mere product. Its distinctive features—a hybrid, pixelated 3D-printed case and a mechanical movement—demonstrated a courageous leap into the digital domain, embracing Web3, blockchain technology, and NFTs.

The Streamliner Genesis 2’s features are elegant yet intriguing—boasting a smooth, ergonomic 40mm cushion-shaped case, a height of 10.3mm, and a sinuous integrated bracelet. Such features are vivid reflections of Moser’s 2020 Streamliner family, showcasing the brand’s innovative take on luxury sports watches. What’s more, the raw, pixelated 3D-printed titanium crown demonstrates the brand’s commitment to its original Genesis model.

Not only is the Streamliner Genesis 2 a symbol of inventiveness, but it is also practical; it’s water-resistant up to 120 meters. Furthermore, it builds upon the success of the second-generation Streamliner introduced in 2024, showing a more refined aesthetics with pared-down dials, an almost invisible logo, and an excellent view of the HMC 201 automatic calibre. As such, the Streamliner Genesis 2 outlines a new trajectory for the brand—one that seeks to fuse intellectual pursuits, digital advances, and exquisite craftsmanship.