Cimier's 47° North: A Quintessentially Swiss Chronograph, rediscovering Brand’s Legacy Through Innovative Design

Facing several hurdles since the quartz revolution, the Swiss brand Cimier has nonetheless demonstrated remarkable resilience. Their re-emergence in 2003 has led to a successful progression, especially after launching the 711 Heritage Chronograph, which not only celebrated their centenary in 2024 but also introduced colourfully dynamic POP editions to the new era audiences.

The brand’s legacy continued to thrive into 2025 with the introduction of the 47° North collection, reflecting the brand’s roots and imitating the surrounding rugged geography of its hometown, Biel/Bienne, located at a latitude of precisely 47 degrees north. The Cimier 47° North series comprises five unique watches, presenting 38mm cases designed in 316L stainless steel. These watches bring together an elegant blend of polished chamfers and brushed surfaces, offering an ideal dimension for modern field watches. The discovery of optimal legibility is ensured through the crystal-clear sapphire glass coating.

The Cimier 47° North collection embodies a novel approach to Swiss innovation, blending class-leading, practical design and affordability, capturing the essence of the brand’s resilient journey through all ebbs and flows of the time-telling business.