Reviving Elegance: Unveiling Lebois & Co's Heritage Small Seconds Collection

Making its official ‘Founder’s Launch’, Lebois & Co has introduced the Heritage Small Seconds Collection. Offering three classically styled, Swiss-made watches, the collection is set to reinterpret mid-century Lebois designs while conforming to sophisticated contemporary build standards. The watches are now available for pre-order until November 28th, 2025, entering a highly competitive segment of sub-38mm watches that are vintage-inspired, yet Swiss-made. Priced at $2,530 USD, these timepieces aim to underscore accuracy, proportion, and authenticity. A slower and thoughtful rebirth, this collection deviates from typical dramatic reinterpretations and heavy marketing techniques. Instead, it strikes a delicate balance, preserving the serene elegance of original Lebois designs without resorting to faux aging effects. The Heritage Small Seconds collection promotes the genuine restraint embraced by watches from the 1940s and 1950s. The key features of these watches include slim proportions, honesty in representation, and mechanical precision. To cater to various tastes, the collection extends three dial interpretations, each owning a unique character. These consist of the Baton showcasing applied baton markers inspired by minimalist aesthetics, the Numeral variant featuring Arabic numerals reminiscent of the 1940s, and the Script interpretation offering a romantic feel with softer typography. Each model characteristically incorporates a small-seconds subdial, a crisp minute track, polished hands, and abstains from a date window to maintain dial symmetry and period correctness. Powering the collection is the LC-350 Swiss automatic movement, COSC chronometer-certified for precision; an attribute that leaves several competing brands at this price point trailing behind. Additionally, early collectors are offered bonuses for the first 100 pre-orders of this non-limited collection, including Lebois & Co sweater and a stainless steel stretch bracelet. Through this collection, Lebois & Co connects with a younger generation of collectors and affirms its commitment to the tradition of mechanical elegance over spectacle.