Experience the exhilarating speed of Brazil with TAG Heuer's iconic Ayrton Senna inspired Formula 1 Chronograph

There’s an electrifying streak to the legacy of the three-time Formula One world champion Ayrton Senna. Despite his tragic demise at the 1994 San Marino Grand Prix, the Brazilian-born driver remains a flag bearer in the realm of motorsports, with his spirit continually celebrated by brands he associated with. TAG Heuer’s partnership with Senna has resulted in an appealing collection which embodies the brand’s fast-paced, racing-driven ethos.

For 2025, the brand has unveiled a scintillating addition; a Senna-inspired reinterpretation to their Formula 1 line, adding a dash of Brazilian punch to the ever-evolving collection. Exuding vibrant hues reminiscent of Senna's iconic Brazilian flag-inspired helmet, this revamp brings a striking facelift to the automatic Formula 1, packing a remarkable punch in its design.

Carving deeper into the Brazilian theme, the dial showcases a vibrant rendition of Senna’s trademark yellow, green, and blue-striped helmet livery, showcased at the 6 o’clock chronograph hours subdial. This colorful, yet balanced highlight leaves an indelible mark for fans and non-racing enthusiasts alike, serving as a testament of TAG Heuer’s commitment to honoring the racing legend.