A Leap in Innovation: Earthen Co. Pioneers the Affordable Ceramic Case Watch Segment

A noteworthy industry trend has been the increasingly rapid advancement in material transition. From the lofty heights of opulent timepieces combing for novel dial materials to differentiate, to the trickling down effect into watches that cater more to the budget-conscious connoisseur, materials have been an arena of continuous innovation and differentiation. A standout contender in this development has been ceramics, even though their adoption on the affordable side of the industry has been somewhat slow. Emerging on the scene, Hong Kong-based, Earthen Co. is set to evolve this landscape by making ceramics its main component.

The Summit’s white high-tech ceramic case body steals the spotlight with its gleaming optic tone, exuding an athletic feel which is much attributed to the brushed finishing. The ceramic brushing technique used impresses with characteristics akin to linear grooves that animate under certain lights, lending an impeccable feel of quality. Complementing the ceramic finish are the polished chamfers on the case side that add an infusion of reflectivity and enhance the presentation.

The extraordinary combination of the ceramic material composition and the watch’s modest dimensions ensure the Summit presents itself as a comfortable pick for daily wear. Indeed, the Summit has accomplished its mission by scaling the heights of affordable luxury with its innovative ceramic case, projecting an appealing challenge for competitors in the watchmaking industry.