Breitling Shines Bright As Historic Timepiece Partner to NFL: Introduces Exclusive Team-Specific Editions

Breitling, a name synonymous with precision and extravagance, has taken its horological prowess to the field of sports, in a significant and historic move. The deep-rooted unison came in the form of becoming the Official Timepiece Partner of the National Football League (NFL), one of the most profitable professional sports leagues in the world. With Super Bowl telecasts routinely shattering viewership records, this partnership elevated the brand’s prominence to further heights. Undeniably, the partnership comes in response to the enigma surrounding the absence of luxury watch brands in official football leagues.

A considerable appreciation was directed towards the Chronomat Automatic GMT 40 NFL ‘Denver Broncos’ Edition. Encased in a graceful 40 mm x 11.77 mm stainless steel frame, the watch showcased local hours, minutes, centre seconds, the date, and a 24-hour hand delineating a second time zone. Meanwhile, the Endurance Pro 44 NFL Denver Broncos Edition spotlighted the thermocompensated SuperQuartz movement in a larger, lightweight titanium case, paralleled by a dynamic compass bezel.

In opting to partner with the NFL, Breitling CEO Georges Kern implicitly acknowledged the scale of the NFL’s influence and significance in their leading market, the US. Given the sheer popularity of the NFL, Breitling’s team-specific editions may likely add a dazzling touch to the wrists of many sports enthusiasts, married seamlessly with their spirit of support for their favourite teams.