Urwerk Takes a Surprising Turn with the Tradition-Influenced UR-10 Spacemeter

The new Urwerk UR-10 Spacemeter shakes up expectations with its striking, yet traditional look. Known for its unconventional designs, featuring eccentric time displays such as wandering hours and satellites, Urwerk has deviated somewhat from its distinctive path with this latest offering. The UR-10 boasts centrally-mounted hands rotating elegantly on a round dial, a design element typically absent from Urwerk’s range. This unexpected design choice marks a new chapter for the pioneering brand, setting the stage for future ‘Special Projects’.

Although the UR-10 Spacemeter presents time in a conventional manner, it is far from a typical timepiece. Its round dial, central hands and sub-counters might suggest characteristics of a regulator or a chronograph at first glance. In reality, the UR-10 stays true to Urwerk’s unique identity, underpinned by the creative minds of founders Frei and Baumgartner. Several design aspects remain quintessential to the Urwerk style, maintaining the brand’s distinctive personality.

Over the last two decades, Urwerk has consistently experimented with different ways to display time. Now with the UR-10 Spacemeter, it returns to the roots, blending conventional design clues with Urwerk’s usual disruptive designs. The new timepiece is the first in the brand’s ‘special projects’ line, hinting at more exciting surprises to come.

Despite the departure in design, the Spacemeter retains a familiar feel from the UR-100 collection. Its sandblasted titanium case and steel case back reflect the brand’s characteristic aesthetic. The UR-10, a deviation from the norm and yet inherently Urwerk, truly epitomizes the brand’s innovative spirit.