Resurrecting a Legend: Lebois & Co Unveils New Coquille d’œuf Chronograph With a Dazzling Grand Feu Enamel Dial

Lebois & Co, for the uninitiated, isn’t a new player on the horological stage. Originally founded in 1934, the brand found itself ground to a halt in 1972 when it couldn’t weather the onset of quartz movements. It slumbered for almost four decades until its awakening by Dutch entrepreneur Tom van Wijlick. Since then, the brand was put back on the map with successful collections of the Avangarde Date, the Venturist, and the Heritage Chronograph.

Their latest offering, the Coquille d’œuf Chronograph, takes the brand’s appeal to the next level, not just in name, but in craftsmanship as well. Using a souscription model, this latest timepiece promises to blend the brand’s historical charm with exciting, modern overtones. The watch retains the familiar 39mm steel casing and the cherished chronograph design, but now introduces an irresistible twist - a grand feu enamel dial, soaring the watch to new horological heights.

This grand feu enamel dial is a breath of fresh air for the collection, coming with a name that offers a playful challenge to non-French speakers but adds another layer of exotic allure to this distinctive timepiece. In conclusion, the rebirth of Lebois & Co is a story well told, culminating in the creation of a timepiece like the Coquille d’œuf Chronograph, which perfectly fuses the past, the present and the promise of future innovativeness.