Rolex Steps Beyond Tradition: Unveiling the Exclusive Submariner Desk Clock

Renowned for their superlative wristwatches, Rolex ventures into a novel domain by creating their first desk clock for sale. The exemplary move introduces the luxurious Submariner Desk Clock Ref. 909010LN, elegantly transforming the legendary watch design into a sophisticated desk decor.

Available as an ‘off-catalog’ item, the Submariner Desk Clock will only be procurable at selected monobrand boutiques. In a unique twist, Rolex chooses to encase the desk clock in an economical, yet strong and durable, 316L stainless steel case as against the more costly 904L stainless steel utilized for Submariner wristwatches.

Maintaining their luxurious aesthetic, the clock is accompanied by a Cerachrom ceramic insert bezel. The hands, indices, and bezel pip are enhanced with Rolex’s blue glowing Chromalight luminescent material. The rear of the clock features a half-circle, which allows easy adjustment on a gravity base so that the substantial 80 mm diameter face can be focused as desired.

Notably, the movement of this Rolex piece is driven by a high-precision Swiss quartz caliber 8335, an apt choice for a desk clock where constant winding to reset time would be inconvenient. While the anticipated price tag ostensibly verges on the steeper side of $10K, official confirmation from Rolex or authorized dealers remains amiss due to its ‘off-catalog’ status. The price, though seemingly high considering the quartz movement, reflects the premier luxury that the Rolex Submariner Desk Clock encapsulates.