Discover the Avant-Garde Purity Curvy HMS Mirror, a New Horological Masterpiece by ArtyA

Matching artistry with functionality, Yvan Arpa’s ArtyA calibrates a unique aesthetic blend in the horological world. Characterised by timepieces that defy convention, ArtyA’s Purity collection personifies creativity in Swiss watchmaking. The latest offering from this collection—the Purity Curvy HMS Mirror—brings forth an unconventional approach, featuring openworked movements encased within sleek tonneau-shaped cases made from titanium or NanoSapphire crystal.

Yvan Arpa’s journey is as unique as his watches. Originally a maths teacher, he traversed the world, going from practising Thai boxing in Bangkok to crossing New Guinea on foot. Upon returning to Switzerland, Arpa worked with various renown brands, including Hublot and Romain Jérôme. His brand, ArtyA, established in Geneva in 2010, soon gained recognition for its artistic watches crafted from unusual materials such as bullets, dinosaur dung, and Tesla coil-generated lightning bolt-struck case.

The novelty of this timepiece lies in the material of the case—the lightweight yet strong titanium, sandblasted to achieve a contemporary matte finish. Its elegance is further accentuated by a mirror-polished contour along the edge. The case is also available in sapphire crystal or the brand’s psychedelic NanoSapphire that changes colour under artificial light, a testament to ArtyA’s penchant for unique materials.

This engaging fusion of classic artistry and modern design methodologies shows that the timepiece industry is always ripe for experimentation and disruption. Yvan Arpa and ArtyA are closely associated with such endeavours, creating watches that anchor memories, demonstrate artistic pursuits, and inspire awe-inspiring creativity in the process.