Favre Leuba Unveils the Chief Date Royal Purple: A Statement Timepiece that Merges Heritage with Contemporary Refinement

Founded in 1737, Favre Leuba is a beacon of Swiss watchmaking tradition. Celebrated for its robust designs and innovative approach, the brand spans iconic divers’ gear to distinctive urban timekeepers. Chief among them is the aptly named Chief series, notable for its cushion-shaped watches that effectively straddle the past and the present. With its Chief series, Favre Leuba endeavours to bridge the gap between 1970s character and contemporary subtlety. The result is a timepiece for those desiring the sartorial grace of heritage styles garnished with a pinch of modern flamboyance. 2021 saw the expansion of the Chief Date lineup with the Chief Date Royal Purple addition, a visually arresting entry already making waves in horological circles. Tru to its naming, the Royal Purple is most distinguishable by a vivid purple dial that oozes vintage charm and contemporary individuality. This bold colour choice underscores Favre Leuba’s guiding principle of reinventing time-honoured forms with standout contemporary touches for a fresh, modern appeal. The watch also features the Chief series’ signature silhouette – a practical 40mm cushion-shaped stainless steel case with a balanced 10.81mm thickness suitable for daily wear. Complementary brushed and polished accents enhance its illumination feature while an integrated lug design maintains a vogue, cohesive profile. A screw-down crown also secures water resistance up to 100 meters, reinforcing the model’s sporty vibe. Driving this artistry is the automatic FLD03 calibre, the fruit of a collaboration with La Joux-Perret. Generating 28,800 vibrations/hour, this movement secures a steady 68-hour power reserve, reaffirming the brand’s devotion to reliable mechanics as much as to aesthetic flair.