Mark Zuckerberg Sports a Limited Edition De Bethune at Meta's Latest AI Glasses Reveal

Published: 25 Jun 2025
Through harnessing the paradox that is contemporary and classic design, Facebook's Mark Zuckerberg was seen flaunting an exclusive De Bethune timepiece at Meta’s recent AI glasses launch.

Mark Zuckerberg, the high-profile CEO of Meta, previously known as Facebook, recently added a new touch to his public image with his latest choice in wristwear. Spotted adorning an elite De Bethune piece, the DB28xs Purple Rain, at the launch of the AI smart glasses, Oakley Meta HSTN, Zuckerberg’s choice echoed a blend of modernity and tradition. The design language of Oakley, distinctively similar to De Bethune, coupled with Zuckerberg’s well-known eccentricity, made for an impeccable duo.

The meticulously crafted De Bethune DB28xs Purple Rain is renowned for its ultralight 38.7 mm x 7.4 mm titanium case that dons a fascinating thermally oxidized purple color. The color is achieved by a technique known as heat bluing which alters the chemical composition of the titanium shell’s exterior layer. Interestingly, the captivating purple sheen is not eternal and can fade over time, adding character and unique patina to each piece.

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