Celebrating 38 Years of Sponsorship, Chopard Unveils New Watch Iterations for the Gorgeous “Mille Miglia” Race

Chopard continues to blend the realms of horology and motorsport in their latest designs. Cementing its close ties with arguably the most beautiful race in the world, Mille Miglia, Chopard returns with impressive new iterations on two of its most popular Mille Miglia models. The enduring relationship on display is testament to the brand’s passion for not just watches, but also for the world of cars.

It’s clear that the Mille Miglia collection isn’t a mere brand endorsement, but a reflection of genuine enthusiasm for automobiles. The collection provides car fanatics with a means to express their passion on their wrist. This unique facet was abundantly clear during the 2019 Mille Miglia race.

Significantly, the Mille Miglia Classic Chronograph received a major update through its use of Chopard’s proprietary steel alloy, Lucent Steel - an alloy recognized industry-wide for its unparalleled purity and unmatchable glow. This material was first introduced with the 2019 Alpine Eagle collection, setting a new unparalleled standard visible only upon first-hand experience.

The Tribute to Sir Stirling Moss model carries the Chopard reference 168619-3012, featuring a restrained 40.5mm width and 12.88mm thickness alongside a rugged, textured ‘racing’ strap with massive punched holes. Its brass dial, crafted in-house by Chopard, sports a silver opaline finish, reminiscent of the iconic matte silver color of Moss’s winning Mercedes-Benz 300 SLR.

Though the elegance of polished hands may call for optimal lighting for absolute legibility, many wearers know that the faintest of light is sufficient to distinguish them. Moreover, it comes with luminous hour markers, even at 3, 6, and 9 o’clock for better night-time readability. Chopard’s masterful blend of watchmaking prowess and dedication to the motorsport world is demonstrably evident in these new Mille Miglia additions as they continue to shape this iconic collection.