Rediscovering Legacy: TAG Heuer Draws Inspiration from the Past for its New F1 Track Clocks

Published: 13 Mar 2025
TAG Heuer, the esteemed Swiss watchmaker, recently revealed a new retro-inspired track clock for its latest sponsorship with Formula 1.

Chronograph aficionados and motorsport enthusiasts can rejoice as world-renowned Swiss watchmaker TAG Heuer introduces their latest creation, a retro-themed track clock for Formula 1. The unveiling follows the establishment of a new sponsorship agreement between TAG Heuer and F1, a testament to the intricate ties between horology and motorsport.

This latest release stands as a perfect blend of the old and the new, unifying TAG Heuer’s classic craftsmanship with the excitement and dynamism of the F1 racing world. Paying homage to the brand’s rich legacy, the retro-inspired design is a significant nod to the craftsmanship that has endured the test of time. The new F1 track clocks showcase not only TAG Heuer’s unparalleled horological skills but also serve as a symbol of its commitment to upholding its legacy and moving forward into the future.