Discover the 50-Year Journey of Citizen's Eco-Drive: Innovating Timekeeping from New York City

For five decades, Citizen has commanded the horological world with its light-powered timekeeping mechanism - the Eco-Drive. Initiated in the 1970s, Eco-Drive revolutionized watchmaking, demonstrating masterfully that watches could be powered by any light. From sunlight to desk lamps and beyond, the glow of a city at night can fuel the ticking. The Eco-Drive philosophy represents practical innovation, refined design, and impressive longevity in real-world context.

The celebration of this incredible fifty-year journey of Eco-Drive took place at the Citizen Flagship Store in New York City on Wednesday, March 18th, 2025. The event, in collaboration with Hodinkee, encapsulated an intimate panel discussion featuring influential voices from varied design perspectives and different continents.

The highlight of the celebration was a private glimpse into what lies in store for the future of Citizen’s endeavors. This provides watch enthusiasts a thrilling anticipation of upcoming horological gems.

The event not only commemorated the significant past of Eco-Drive but also heralded an exciting future for newfound innovations in the world of timekeeping. It chronicled an important chapter in Citizen’s legacy, reinforcing the brand’s stance as a pioneer in the field of light-powered watches.