Pivotal Insights into Modern Watch Collecting: An Exclusive Lecture by Yoni Ben-Yehuda, Material Good Head of Watches

The horological world is at a fascinating juncture, a heady mix of bygone luxury and cutting-edge innovation, influenced by changing consumer behaviour. Decoding this evolution and charting its trajectory, particularly for the American connoisseur, can be an enriching exercise. Understanding the dynamics shaping the present market, and more importantly, what collectors need to bear in mind moving towards 2025, is crucial. For those eager to gain some insight, an engaging lecture is scheduled for March 2025, hosted by the esteemed Horological Society of New York (HSNY). Taking the podium is Yoni Ben-Yehuda, the current Head of Watches at Material Good. He will expound on the nuances of the contemporary watch market, its historical journey, and projected trends shaping its future. Attendees will gain insider views of the horological industry, sharpen their collection curation strategies, and understand the dos and don’ts of building a collection in the future. Having masterminded several significant vintage and modern ‘grail’ watch sales, Mr. Ben-Yehuda boasts a deep appreciation of the market and collector requirements. His role at Material Good involves developing strategies for luxury watch sales and services across all enterprise facets. He has also worked at designing exquisite timepieces for leading brands like Audemars Piguet and Cartier. With his diverse skill set, his lecture promises to offer rich insights into the world of luxury watches. The lecture is set to take place at the General Society Library in Midtown Manhattan, New York. Admission is free although tickets must be acquired beforehand. Proceedings commence at 6PM, with doors opening half an hour earlier. Those unable to attend can access the video-recorded lecture, made available to HSNY members and later to the general public.