Behind the Lodestar: A Glimpse Inside the Oscars® Greenroom, Designed to Celebrate 100 Years of Rolex

Published: 12 Mar 2026
As the world prepares for the 98th Oscars® ceremony, Rolex introduces its official Greenroom, celebrating a century of iconic timepieces.

With the highly anticipated 98th Oscars® ceremony on the horizon, prestigious Swiss watchmaker Rolex has revealed its official Greenroom design - a tradition it has upheld since 2016. The event, set to take place at the Dolby® Theater at Ovation Hollywood, ensures a sumptuous space for presenters, nominees, and winners to relax as the glamour unfolds on the main stage.

Renowned for its sustainable approach, Rolex revitalizes the Greenroom every year while maintaining the area’s fundamental structure. This year, the design aligns with the 100th anniversary of the brand’s benchmark Oyster, the world’s inaugural waterproof timepiece, celebrating both the indomitable spirit of technological progression and the timeless heritage that defines Rolex.