How Dubai Watch Week 2025 Morphed into a Leading Light in the Global Horological Landscape

Launched in 2015 by leading UAE retailer, Ahmed Seddiqi & Sons, Dubai Watch Week (DWW) has evolved from an event primarily tailored to local collectors and aficionados to a pivot point in the yearly watch industry calendar. In a mere ten years, DWW has ascended the ladder to be one of the most influential watch fairs, establishing a stage for more than 90 watch brands and luring enthusiasts from across the globe. The event is not confined to brands, retailers, and the press; it encomasses the entirety of the watch lover’s journey with a laser-sharp focus on watch collection and appreciation. Many pundits have hailed Dubai Watch Week 2025 as potentially the best watch event to date.

Success for DWW is not defined by sales volumes; it is epitomized by the shared passion and excitement for horology. A rarely-seen public appearance by the CEO of Rolex is a testament to the appeal of the event, while roundtables with craftspeople, CEOs, and collectors casually conversing about timepieces further underscore DWW’s ethos. The wave of post-event testimonials from CEOs and collectors further illuminates the attractiveness of Dubai Watch Week, manifesting it as a delightful delight for anyone with even a passing interest in watches.